If you or your company havent considered creating an online marketing strategy you should. Not only because your competitors are online, but consumers and potential clients are as well.
A recent report from economist Todd Hirsch has pointed out that:
“according to the most recent survey by Statistics Canada, Albertans had one of the highest Internet usage rates in 2012 and outpaced the nation. About 85.3% of those aged 16 and older used the Internet for personal use, up from 83% in 2010. That compares with 83% of Canadians who accessed the Internet for personal use, up from 80% in 2010.”
If this doesn’t convince you to create an online marketing strategy I don’t know what will. Companies will also need to take mobile into account and create a mobile marketing strategy as well since consumers are increasingly accessing the internet from mobile devices.
M3 ~ Morgan Melnyk Marketing 