If you haven’t reviewed or updated your Facebook Page recently, it’s time! Reviewing and updating your Facebook Page should be a scheduled re-occurrence. Here are 9 tips to help make sure your Facebook Page is optimized.
1. Utilize Your Page Cover Image
This prime location provides you with an opportunity to get creative with your cover image. You can display your web address, add a call to action, or add something that draws attention to your tabs. Make sure to take advantage of this. A helpful hint is to not let the text on the cover photo exceed 20% of the cover image area.
2. Assess Your Profile Image
Your profile image is the first thing a user sees when they look at your company page and your posts. The logo will help reinforce your brand, and be simple, clear and easily identifiable. It should not be a picture of the business owner and if possible a square-designed image should be used. A helpful hint is that your profile image should be uploaded at a size of 180 x 180 pixels (Facebook downsizes it to 160 x 160 pixels).
3. Review Your Tab Thumbnails
Your tab thumbnails appear below your cover image and lead to the apps on your Page. Optimize your tab thumbnails to capture your visitor’s attention. Do this by using simple fonts and use a shorten call to action.
4. Use Facebook Apps
Facebook apps are a great ways to boost engagement on your Page. Apps offer your visitors incentives and an interactive platform, which can boost your engagement rates. They are mostly used for running contests and offering deals and should have a sign up list for eNewsletters. Helpful hint: be sure your contest and deal meets Facebook’s promotion guidelines.
5. Maximize Your About Short Description
Your Facebook Page utilizes a brief description of approximately 155 characters that displays below the cover image and the profile image at the top of your Page. Maximize your short description by providing a concise, informative statement, with your website URL.
6. Complete The Entire About Section
Be sure to complete the Company Overview, Description, General Information and Mission sections. The About area(s) are indexed by search engines and should contain relevant keywords. Also, be sure to include your address in the General Information to optimize for local search.
7. Categorize Your Business Correctly
If you’re a local business with a physical brick-and-mortar location, this is very important. You want customers to come and visit your place, so be sure to optimize your category and Check-in option.
8. Check Your Notification Settings
It is recommended that companies and Page managers review your settings, managers and notification settings occasionally. Responding to comments, posts and messages I recommend keeping all notifications on. This is the key to good online customer service. If your community is engaging with you, be sure you respond to them!
9. Activate Replies to Comments
This is a helpful hint as it’s a new Facebook feature (released in March 2013). When this feature is enabled, it allows Pages to offer their community the ability to reply to a specific comment in a thread resulting in better interaction around a comment.