Lack of planning, overextending yourself and failing to engage your audience can effect your digital marketing and social media efforts. Social media has been around for a few years, but in that time marketers and researchers have made some pretty interesting findings.
Before, sites such as MySpace, Friendster, and Facebook merely connected you with friends online. Now, businesses have taken advantage of social networks, integrating social media into their strategies. This approach has yielded impressive results, but along with those successes have come growing pains of how to best use social media for business and marketing. Here are 10 mistakes of social media marketing.
1. Not Having A Plan
Any business looking into social media must establish a plan. Determine the goals and objectives for yourself and for each site. Are you trying to get 10% more followers each month? How many people would you like to interact with each week? Having a plan is a must.
2. Not Being Active
Activity matters, size doesn’t. It’s better to have an intimate group of engaged followers who continually interact with you than having thousands of passive followers who don’t. More followers and more traffic do not equal more money; you need the right people to engage with your business.
3. Not Dedicating Time To All Of Your Pages
Each social media account should get a fair share of your attention. If you have time for a couple social media pages then use them to the fullest extend. Don’t start accounts on social media sites if you can’t maintain them.
4. Talking About Your Business In Every Post
Vary your posts so you’re not always talking about your business. Sometimes you have to think of your business as if it were a person. Don’t be like those people who constantly talk about how awesome they are. The more you force content, the less valuable and engaging your page will be.
5. Making Grammar & Spelling Mistakes
There is nothing engaging or attractive about spelling and grammar mistakes. Double-check and proofread your material before you send it out onto the Internet. Not only will errors make you look unprofessional, but they could also harm your credibility.
6. Not Analyzing & Tracking Analytics (Or Stats)
Statistics are important in every marketing campaign. All social media networks offer analytics and reports to track page views, post reads, shares, activities, and more. Through these valuable data you can see which posts draw the best audience response so you can offer more value to them.
7. Having No Personality
Social media gives your business the opportunity have a strong, unique, personable voice. Be open, insightful, witty – whatever your business brand should embody and deliver it.
8. Not Engaging Your Audience
Ask questions. Get feedback. Start discussions. Social media gives you something no other marketing channel offers: the opportunity to connect directly with your audience. Not only does this strengthen customer relationships, but it also brings more activity to your business.
9. Being Defensive Or Negative With Comments
The Internet includes the good, the bad and the ugly. Unfortunately, not everyone online is going to be nice or agree with your business. Be calm, professional and handle negative comments graciously. Remember, everything said online is public.
10. Giving Up
Building your social media presence takes time. Don’t give up. Stay active. Be patient. Your efforts will pay off; just give them time.