Are You Mobile Marketing? Here Are 4 Tips To Help.

If you missed the memo, marketing has gone mobile. ComScore reports that more than 1.8 billion people worldwide use mobile devices and this includes your customers. Customers (and potential clients) are using smartphones and tablets to find information about your company (and your competitors). 48% of Internet searches begin on mobile devices. Basically if you haven’t thought about your mobile marketing strategy, you’re already missing out. You need to be in the mobile marketplace if you want to be seen as a relevant leader in your respective industry.

Entrepreneur has a few statistics you should probably consider:

  • 99% use mobile devices to search for valuable content and information
  • 63% of all Internet access is from mobile devices
  • 62% of users access email from mobile devices
  • 15% make purchases from mobile devices

Here are my 4 tips to help you improve your mobile marketing.

1. Have a Mobile Friendly and Responsive Website

This is a must-have. You need a website that is mobile friendly/responsive and loads fast for mobile viewing. Include relevant informations and ensure your mobile website is easily accessible and navigable with clear links and user-friendly icons.

2. Mobile Relevant Articles and Content

Your website needs to have a mix of dynamic (topical content in the form of blogs) and static (About Us, Services, Products, etc.) content. Potential clients search for more than just what your company does. There needs to be a value exchange when developing useful, mobile-friendly content.

3. Be Social

When visitors find great content on their mobile devices they want to share it quickly and easily with others on their social media accounts (Facebook, Twitter, LinkedIn, Google+, etc.). Be sure to include social media icons on all of your web-based marketing.

4. App- Centric

Consumers spend more than half their mobile time using mobile applications. I am not saying that all companies need a mobile app, but you need to consider how your website, content and marketing is presented within other mobile apps – for example Facebook, Twitter and LinkedIn. You should also have a presence on the popular social media networks, with branded pages on Facebook, Twitter, LinkedIn, Google+, YouTube, etc.  Ensure that the profiles on these sites are complete, up-to-date and provide relevant information.

Have You Tried Twitter Ads? Here Are 4 Reasons Why You Should

Twitter has become a great tool for markets and companies. This social media platform is sometimes overlooked when developing a social media and/or digital strategy. Most companies focus on Facebook, but this post will focus on Twitter and how Twitter ads can help leverage and expand Twitter’s ease of use and viral outreach. Twitter ads can help you offer timely, relevant and useful information targeted at a geographic specific area (even as close as a postal code).

Here are 4 reasons why you should consider Twitter ads as a tactic in your digital marketing arsenal:

  1. It’s easy to set up, use, target and monitor
  2. You can target specific areas (cities, towns, postal codes, new office locations, target markets/locations, etc.)
  3. You only pay for results that you set and manage (budget, followers, engagements, retweets, comments)
  4. Drive Mobile Foot Traffic (with geo-targeting and messaging)

Twitter’s geo-targeting features have enabled businesses to tailor their marketing strategy and increase their local presence. By providing users with thoughtful, helpful, useful content you will increase engagement and your online exposure.

The Top 5 Ways to Use Social Media for Branding

A brand can help you (and your name) stand out from the crowd. There are many ways to brand and social media is one you should use. Your ability to use social media for branding will greatly depend on having a clear underlining fundamental understanding of social branding concepts.

Benefits of using Social Media for Branding:

  • Virtually Free
  • Wide Audience Base
  • Comprehensive Multimedia support
  • Massive untapped potential

 

1) Facebook Fan Page

Facebook Fan Pages are amongst the best social media tools for branding simply because it has amazing potential to build a great fan following for your business. There’s no other social network in the world with over 1.15 billion active users, 16 billion pieces of content, 11 million active pages and almost 60 million users becoming fans of Facebook Pages each day.

2) Twitter

What can 140 characters of text do to establish your brand? A lot! Twitter is a great brand for building a reputation. You can reach out to millions of prospect customers with a few twitter clicks. You can access twitter from your computer, your phone – from the twitter website or through any of the thousands apps available for twitter. Twitter allows you to start conversations with like-minded peers/ prospects, share valuable news and information, build your audience, stay connected with latest events and finally build and monitor your own brand and reputation.

3) LinkedIn

LinkedIn is known for its networking capabilities. It’s very important that you take advantage of that. Start by adding people you know to your network. Then, when you’ve built up a good-sized network, you can start to see people from your friends’ networks. It’s a great way to interact with and meet people who could be crucial to your industry or business.

LinkedIn allows you to participate in conversations, which gives you a great opportunity to be a voice for your industry and show how much of an expert you are. Join some groups that relate to your niche and get in on the conversation. This will also help you to network with people in your niche.

4) YouTube

Most customers like to see brands in action rather than go by word of mouth. YouTube offers a great way where you can show videos of how your brand works and how you’re superior than your competitors. Create your own branded channel on YouTube and see the world of difference that it makes to your online audience.

5) Blog

I love to read about a brand before I get associated with it. In today’s modern age, many consumers think alike and are keen to spend some time reading about brands before they commit to them. A blog is a great place to showcase your brand. Coupled with SEO and smart tags, blogs are a great way to establish your brand online. Blogs help spread brand-awareness as well as serve as a great medium to educate users about the details of a brand and business.

10 Helpful Social Media Tools

Here are 10 helpful tools that should allow you to be more efficient online.

  1. WooBox.com – WooBox.com is a Facebook brand page app service that provides a host of free and paid apps.
  2. Piktochart.com – This is free and paid infographic and presentation tool for non-designers. 
  3. PicMonkey.comPikMonkey is a free online picture editor.
  4. LiveTweetApp.com. This is a live-tweet wall tool that you can use for events and conferences. 
  5. Tagboard.com Tagboard tracks hashtags across all major platforms (Twitter, Instagram, Vine, and Google+) so you can see where these hashtags are being used.
  6. Feedspot.com. Feedspot is a new RSS reader that allows you to pick and follow blogs based on your interests and then it makes suggestions based on your activity.
  7. Picozu.com. An online drawing and photo-retouching application. 
  8. Dominder.com If you own a lot of domain names this tool should help. It is a reminder service for your domain names, so you won’t miss any re-registration dates.
  9. Zeen.comAnother image-generation tool that enables you to create shareable, poster-style pieces of content. 
  10. Youtube.videodeck.net. If you are familiar with Tweetdeck, essentially this is the same tool, but for YouTube. This tool allows you to follow your favorite subscriptions and content with an online dashboard. 

7 Helpful Twitter Tools and Links

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Let’s keep this short and sweet! 7 helpful twitter tools and links: 

  1. SocialBro: best tool to explore your community
  2. Buffer: schedule your tweets
  3. TweetReach: find out how far your tweets travel
  4. TwentyFeet: track stats
  5. Goo.gl or bit.ly: URL Shortener
  6. Hootsuite: manage multiple accounts easily
  7. Klout: discover, grow and assess your online influence

Also, be sure to follow me on Twitter: @morganmelnyk

Happy tweeting!