Growing and scaling are two very important factors in a company’s development and ultimately their success. After your company successfully navigates the initial phases of product/service development it will need to change focus to increasing your market share and increasing your customer base.
The first stages of product development tend to revolve around customer needs, wants and hopefully a gap in the market. When a company begins to develop a product, data must be collect a market assessment should be completed. The more interaction a company has with with their target market, the better equipped the company will be moving forward.
Unfortunately, some companies tend to be focused internally, which can be harmful to the overall production and growth phases. Ultimately, you must know what the customer wants. While you hypothesize a solution (your product) to a specific problem, data must be collected to help improve your chances of success. A product problem is great for companies that are just beginning to understand the direction the company is going to go. Initially the focus is on building a product or service that is going to be positively received by consumers. Growth and scaling of your business comes later.
After you have an optimal product designed and developed, you need to gather feedback from your target market. Engaging and learning with your customers will ultimately determine how your product evolves. This is the point where companies can and should begin their focus on growth strategies.
Now that you have your initial product, you should be focusing on how to brand, market and increase your market share. By now your product has been analyzed, altered and (hopefully) validated by the market. Next the company needs to develop a firm, but flexible growth strategy that the company commits to follow. If your company needs help in this area you are not alone. Having a stable growth strategy and effective plans to complete your growth goals will be the key to your company’s success, or at least preparing them for success. Luckily, for all companies there is a lot of support for developing effective growth strategies.