3 Marketing Challenges When Targeting Tech Clients

Here are 3 tips to consider when working with a tech clients:

1. Turn complex ideas into compelling stories

Businesses with non-intuitive services or products pose a unique challenge to marketers. Storytelling is a necessary component in creating compelling marketing and content. Take time to learn your client’s story and create clear, compelling statements. Don’t be afraid of the technical complexity – embrace it. Being able to simplify business stories and clarify their advantages will help create a competitive advantage.

2. Balance casual with corporate

Tech companies are known for innovative work environments and many tech executives believe a casual setting helps build team morale.

3. Avoid a creative face-off

Marketing and tech companies strive to be innovative and creative (when done possible). While both companies may have talented, creative employees, it’s best to avoid a conflict. On a positive note, they will provide insight and direction, but you will need to manage their creative suggestions and influences. Ultimately, tech companies can provide marketers with a refreshing challenge.

4 Social Media Tactics Your Company Should Implement

If social media isn’t a critical element in your online marketing strategy, it should be. Having a presence on social media sites like Facebook, Twitter, Google+, YouTube and LinkedIn can add significant value to your company and brand. Although, you cannot have a social media account that simply broadcasts news. To attract and retain customers while building a strong online brand, your business will need to be active on social media. Brands must provide valuable information and engage with their followers. Here are 4 tactics your company should be doing on social media:

  1. Engagement and Customer Service

Your goal should be to engage with your customers. Fostering a healthy online relationship means that you need to listen to what your customers are saying about you. This also gives you an opportunity to provide high quality customer service. Responding to customer questions and resolving issues over social media can show that you care. Tools like Hootsuite can help you monitor your brand over social media. Remember people will expect responses on your regular schedule, so be sure to set the tone early.

  1. Market Research 

Use social media as a marketing research tool. For example, if you are launching a new product, you can ask your fans and followers what their opinion is on various details. Social media can help you accumulate real, valuable market research at no cost. Engaging with your customers for their opinions can help build trust and credibility.

  1. Study Your Competitors

Social media allows you an opportunity to learn about your competitors. It’s good to know what your competitors are doing, because this can help you to differentiate and learn. Not only that, it will help keep you on the top of your game. Be sure to use this information to update your business and marketing strategy. Keep your friends close and keep your enemies closer.

  1. Present Yourself As An Industry Expert

Content marketing can help you differentiate yourself and establish you as an industry expert. By sharing information like tips, advice and by answering questions about your industry, you can position yourself as an expert and valuable resource. Build a content sharing strategy and plan where you can provide valuable insight.

7 Reasons to Create a Simple Marketing Plan

A simple marketing plan can effectively outline all the important areas that you need to successfully and consistently market your business. Every small business should create a marketing plan. Here are 7 reasons why your business needs a realistic, yet simple marketing plan.

  1. Create a vision for your business
  2. Solidify your mission (and mission statement)
  3. Outline your goals and what you want to accomplish
  4. Describe your ideal client
  5. Articulate what makes you different (your unique value proposition)
  6. Provide a road map for achieving your goals (this means create a plan)
  7. Track your progress

Grow Your Small Business Social Media Audience – 5 Tips

The world of social media is constantly changing. Luckily, I think it is for the better. Here are 5 tips to help get you started off on the right foot.

Tip #1: Be consistent

Creating content through your blog and social media profiles regularly will allow you to steadily grow your audience and followers. Content generation will also increase your organic SEO. Also, having a consistent voice will help you to increase your brand power and awareness online.

Tip #2: Provide value

This is just common sense. Simply put, if you’re not providing value, then you no one will care. Consider giving back to the social media community by providing content that your audience will value. eBooks, infographics, whitepapers, PDF reports, useful graphics or templates are some of the ways you can give valuable content to grow your social media followers.

Tip #3: Consider K.I.S.S-ing your content

If you haven’t heard of the Keep It Significant and Shareable (or K.I.S.S.) idea, then you are missing out. By creating and sharing engaging content interest will generate and hopefully your audience will remember you for a long time. You can also build your trust by linking out to credible, authority sources.

Tip #4: Optimize your profiles

You cannot grow your online presence with out having a valuable, consistent profile. It needs to be developed with a purpose. Before you can grow your social media audience, you need to tell who you are and what your business is all about. Hopefully you can demonstrate and display your value proposition. A good way to start is to optimize your Facebook, Twitter, Google+, or LinkedIn with the relevant information. Adding personal, humanizing touches will help you to secure your place in the social media community as a relevant, engaging brand.

Tip #5: Be visual

Leverage visual content as much as you can. Infographics are a huge trend right now. So are good, high quality images. By leveraging shareable images, your company should be able to engage your audience  and build a loyal following on the internet.

Creating a Social Media Posting Plan

  1. Consider your brand

Start by thinking about your brand, what makes your business unique and the personality you want to convey to your customers and followers. It’s best to stay consistent in your messaging so that your posts feel personal and authentic.

  1. Set goals

What are your reasons for creating the page? You can use your page to do many things, such as find new customers, build you brand and relationships with current customers, promote events and special offers, communicate with internal teams and much more. Whatever your goals are, it’s helpful to be detailed and specific so you can devise an actionable plan for reaching these goals.

  1. Know your customer

Once you have a few goals in mind, think about your customer and what kind of things they want to see from you. What will get them excited? What will keep them engaged?

  1. Create a posting calendar

Create a calendar and a plan. Decide how often and what type of content you want to post each day. Plan it out and write it down – I recommend spreadsheeting it out in Excel. Remember; do not to post all you content at once to avoid overwhelming your followers.

3 Reasons You Need A Social Media Call-To-Action

A Social media call-to-action is an integral and often overlooked element of an effective social media strategy. Social media gets prospects, customers and the public primed to want to find out more about your offering or to engage with you further but you must lead them to the next step in your sales or other conversion process. Here are three reasons to use a social media call-to-action.

  1. A social media call-to-action ties social media activity to your business or marketing objectives. Generally, this refers to your social media goals such as building your brand, expanding your reach and generating sales leads.
  2. A social media call-to-action drives participants into your conversion process. Consider what’s needed to move participants to the next phase of your sales funnel. Ensure that you have processes and systems in place to meet their needs.
  3. A social media call-to-action enables you to measure social media effectiveness. This is crucial to prove that social media supports your business goals because social media tends to be most effective early in the purchase cycle and difficult to track.

The Main Components of an Effective Business Plan

  • Executive Summary: It is a page that highlights the the business plan.
  • Company Description: Legal establishment, history, start-up plans, etc.
  • Product or Service: Describe what you’re selling. Focus on customer benefits.
  • Market Analysis: You need to know your market, customer needs, where they are, how to reach them, etc.
  • Strategy and Implementation: Be specific. Include management responsibilities with dates and budget.
  • Management Team: Include backgrounds of key members of the team, personnel strategy, and details.
  • Financial Plan: Include profit and loss, cash flow, balance sheet, break-even analysis, assumptions, business ratios, etc.

 

4 Ways to Get Customers to Open Your Emails

If you want to be a successful digital or email marketer, it’s important that your subscribers open your emails. If your audience isn’t opening your emails, they won’t be able to take action. Ideally, you want your subscribers to continually open your emails and on a regular basis.

Here are 4 tips to help make sure your emails are being opened and read:

1. Solve a problem. 

2. Save them money (provide value).

3. Educate as a thought leader.

4. Entertain.