To be competitive in the marketplace today your company needs an online strategy and presence. Social Media, if implemented correctly, can offer customers immediacy and can drive customer engagement, increase quality leads and result in higher ROI. B2B marketers need to realize that even top business leaders socialize with their family and friends online. While demographics still apply to social media, they are far less rigid. Generally speaking, everyone is using social media, using it for business, socializing, shopping, research and much more.
Below are the 7 B2B social media marketing benefits
Be the B2B business that engages with people. If they get to know you, they may want to do business with you. You can achieve this by creating video demos, company news and customer stories. Building trust can help increase interest and, ultimately, engagement.
Social media provides lots of data that can give B2B companies insight into buyer personalities and motivations. Analytical tools, data and interest can help you target specific communities and create content that drives interest.
3. Traffic and Leads
Creating and implementing high-quality strategy will allow you to create content that will attract leads. Consistent strategy should also drive traffic that converts leads into actionable sales. With the ability to segment audiences you should be able to extend your reach and your number of leads.
4. Thought Leadership
This buzz word represents the ability to create B2B content that creates a positive impression on your potential (and existing) clients. Examples can include articles, webinars, documents, tools, etc., which demonstrates your credibility and expertise.
While social media interactions may not directly land your next client, it can build your network of valuable contacts. This online network may help expose you to new opportunities, attract a new employee or provide a quality referral.
Every B2B company likes savings money, especially when it comes to marketing. Using the right tools, businesses can launch, measure and modify your social marketing campaigns immediately. Now compare this to your experience with expensive, traditional marketing. Analyzing data and results will help you gain feedback quickly allowing you to adjust your campaigns to make them more impactful.
As more companies embrace an active online presence and implement social media marketing your company needs to stay relevant. Failing to participate can make your company seem less credible and that you’re behind the times. Both companies and consumers research and measure brand profiles through their online visibility and activity. Don’t let your company become a brand that is irrelevant or out of touch.
Start your social media marketing today. For assistance, feel free to engage with me online.