15 Tips on How to Create a Successful eCommerce Website

Every website needs visitors and customers. Websites are specifically designed to serve customers. An effectively designed eCommerce website experiences high conversion rate and brings the desired profit for a business. However not all the web designers understand how to make the eCommerce websites conversion-friendly. Below are 15 tips to help you build a successful eCommerce website.

  1. Identify your prospects 
  2. Have simple navigation 
  3. Use high resolution product images (or stock photos)
  4. Include valuable product details
  5. Employ simple, clear and visually engaging call to actions (CTAs)
  6. Feature product and/or service videos 
  7. Have 24/7 visibility into your shopping cart 
  8. Offer free shipping as an option
  9. Avoid distractions 
  10. Leverage landing pages to feature valuable content, products and services  
  11. Offer special discounts or sales clearly
  12. Display your contact information easily and visibly
  13. Consider multiple transaction options
  14. Feature an effective and useful Site Search: Advanced
  15. Keep the site simple, engaging and focused on providing value 

Building an eCommerce website could be a challenging task, but the tips given above offer great help even to a newbie web designer. Try to improve the usability and shop-ability of eCommerce website that you are designing. Keep in mind that building a website is a never-ending process. You’ll need to keep updating your website on a continually ongoing basis.

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It’s Time to Launch your Mobile & Tablet-Friendly Website!

ImageWhether you’ve gone mobile or are just gearing up for the mobile leap, we’ve got 10 quick tips to you take the much needed plunge. Google notes that by 2013, more people will use their mobile phones than PCs to get online and since 2010, mobile searches have grown by 4 times! Customers expect your mobile website to be just as useful as your desktop site and bad mobile sites can cost you customers by pushing them to your competitors. Adobe has also mentioned that customers prefer to make purchases on mobile websites rather than apps!

These are also helpful hints to customize email for mobile use!

Hubspot reports that:

  • Nearly 10% consumers use a mobile phone or tablet to read emails
  • 39% of respondents said they open emails from trusted brands on their mobile phones
  • 49% respondents said that they have signed up for emails from 1 to 10 brands
  • Main reasons customers signed up for emails are offers/sales (61%) and discounts (59%) followed by being a regular customer (42%) and linking the brand (40%).

Keep It Quick

  • Make sure it loads fast
  • Compress your images (or eliminate some)
  • Prioritise your information
  • Keep content simple & to the point

Make the Layout Responsive

  • Aid discussion online
  • Add product details
  • Keep forms short
  • Make sure phone numbers are click to call & emails redirect to send an email

Be Thumb Friendly

  • Simplify Navigation
  • Use a clear website hierarchy and minimize scrolling
  • Keep links to 7 or less per page

Go Local

  • Include maps (Google), addresses & locations

Make it Seamless

  • Keep key site features & product/service information consistent with your desktop website

Use Mobile Re-Directs

  • Make sure your website redirects to your mobile website when searched on a mobile device (don’t worry your developer will do this)
  • Use large centered buttons

 Design for Visibility

  • Remember mobile screens are usually dim and users may be in low light
  • Use a contrast between foreground & text
  • The ideal font size is 12
  • Use negative space appropriately
  • Reduce zooming

Make it Accessible

  • Make sure your mobile site can be used on all devices
  • Find alternative to flash!
  • Implement vertical and horizontal use

Live & Learn

  • Ask your desktop users what they are looking for and what they would like to see on the mobile set
  • Always test before launch
  • Definitely use web analytics

Final Checks & Reminders