Here are 4 ways ways to increase attendee engagement at your events.
1. Be Personal
Event marketers can gather attendees’ preferences during the online registration process, which allows them to personalize the event experience for each attendee, from using their name in an email to adjusting event offerings to match topics that interest attendees most, to delivering relevant content that matches defined interests via a participant’s preferred communication method/platform.
2. Get Social
Social media has been credited with increasing brand awareness, event attendance, media coverage, and sales. Most of all, social media can create and enrich relationships between clients and prospects, leading to greater attendee engagement.
3. Build a Community
Communities take different forms, but the bottom line is that community-oriented opportunities keep attendees more strongly engaged. Event marketers can take their participants’ common interests and develop an event-dedicated Hashtag, Landing Page, LinkedIn Group, Google+ hangout, or Facebook page.
4. Think & Execute Mobile
People are engaged with their smartphone or tablet more often than not. The proliferation of mobile devices makes them a natural vehicle for increasing attendee commitment, participation, and satisfaction. Mobile-friendly event apps can deliver updates and helpful links. Attendees can become further engaged at an event by participating in real-time surveys or accessing speaker content as an event is taking place.