You Need an Online Strategy

If you or your company havent considered creating an online marketing strategy you should. Not only because your competitors are online, but consumers and potential clients are as well.

A recent report from economist Todd Hirsch has pointed out that:

“according to the most recent survey by Statistics Canada, Albertans had one of the highest Internet usage rates in 2012 and outpaced the nation. About 85.3% of those aged 16 and older used the Internet for personal use, up from 83% in 2010. That compares with 83% of Canadians who accessed the Internet for personal use, up from 80% in 2010.”

If this doesn’t convince you to create an online marketing strategy I don’t know what will. Companies will also need to take mobile into account and create a mobile marketing strategy as well since consumers are increasingly accessing the internet from mobile devices.

 

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6 Principles of Epic Content Marketing

I stumbled upon a great content marketing article the other day and decided to share. In principles of epic content marketing, Pulizzi lists 6 ways that CMOs can step up their content marketing engine:

  1. Epic content fills a need with your audience (and hopefully industry)
  2. Communicate consistently (not only for campaigns)
  3. Find and use your unique and human voice (easy right?)
  4. Express a valuable point of view (
  5. Avoid sales speak (and increase educational content)
  6. Be recognized as the best in class (or industry/niche)

“The problem right now is that most marketers are looking at metrics as objectives [for example, counting followers or looking at Web traffic]. What we want to focus on is Return on Objective (ROO).” Ultimately, you need to create and follow a content marketing plan.