Here are 5 Ways to Create Shareworthy Content

Is your content engaging and shareworthy? Here are 5 quick tips to help you create shareworthy content:

  1. Start a conversation
    Write your content so it reads like a conversation. End the content by asking a question or encouraging feedback in your social channels and providing links for readers to do so.
  2. Share conversations from your social channels
    Include content from your social channels across all your social platforms and in your various online channels. Show tweets where your brand is mentioned, share blog/Facebook post comments and invite consumers to join into the conversation.
  3. Format Appropriately
    Content formatted in accordingly can lead to increased social sharing. Create lists of tips or best practices, announce industry events, provide solutions to common problems and highlight important industry news.
  4. Enable sharing of multimedia content
    Providing links to your photos, videos, podcasts or other interactive content is recommended. The goals of your multimedia content should be creating interest, providing valuable information and encouraging social sharing through the use of sharing links.
  5. Recap your most popular social content
    Include a list of your “best of” content from your social channels. Include your most popular blog posts, your most re-tweeted tweets or your most commented Facebook posts. Share this across all your online marketing channels.

The Top 5 Ways to Use Social Media for Branding

A brand can help you (and your name) stand out from the crowd. There are many ways to brand and social media is one you should use. Your ability to use social media for branding will greatly depend on having a clear underlining fundamental understanding of social branding concepts.

Benefits of using Social Media for Branding:

  • Virtually Free
  • Wide Audience Base
  • Comprehensive Multimedia support
  • Massive untapped potential

 

1) Facebook Fan Page

Facebook Fan Pages are amongst the best social media tools for branding simply because it has amazing potential to build a great fan following for your business. There’s no other social network in the world with over 1.15 billion active users, 16 billion pieces of content, 11 million active pages and almost 60 million users becoming fans of Facebook Pages each day.

2) Twitter

What can 140 characters of text do to establish your brand? A lot! Twitter is a great brand for building a reputation. You can reach out to millions of prospect customers with a few twitter clicks. You can access twitter from your computer, your phone – from the twitter website or through any of the thousands apps available for twitter. Twitter allows you to start conversations with like-minded peers/ prospects, share valuable news and information, build your audience, stay connected with latest events and finally build and monitor your own brand and reputation.

3) LinkedIn

LinkedIn is known for its networking capabilities. It’s very important that you take advantage of that. Start by adding people you know to your network. Then, when you’ve built up a good-sized network, you can start to see people from your friends’ networks. It’s a great way to interact with and meet people who could be crucial to your industry or business.

LinkedIn allows you to participate in conversations, which gives you a great opportunity to be a voice for your industry and show how much of an expert you are. Join some groups that relate to your niche and get in on the conversation. This will also help you to network with people in your niche.

4) YouTube

Most customers like to see brands in action rather than go by word of mouth. YouTube offers a great way where you can show videos of how your brand works and how you’re superior than your competitors. Create your own branded channel on YouTube and see the world of difference that it makes to your online audience.

5) Blog

I love to read about a brand before I get associated with it. In today’s modern age, many consumers think alike and are keen to spend some time reading about brands before they commit to them. A blog is a great place to showcase your brand. Coupled with SEO and smart tags, blogs are a great way to establish your brand online. Blogs help spread brand-awareness as well as serve as a great medium to educate users about the details of a brand and business.