Here are 5 Ways to Create Shareworthy Content

Is your content engaging and shareworthy? Here are 5 quick tips to help you create shareworthy content:

  1. Start a conversation
    Write your content so it reads like a conversation. End the content by asking a question or encouraging feedback in your social channels and providing links for readers to do so.
  2. Share conversations from your social channels
    Include content from your social channels across all your social platforms and in your various online channels. Show tweets where your brand is mentioned, share blog/Facebook post comments and invite consumers to join into the conversation.
  3. Format Appropriately
    Content formatted in accordingly can lead to increased social sharing. Create lists of tips or best practices, announce industry events, provide solutions to common problems and highlight important industry news.
  4. Enable sharing of multimedia content
    Providing links to your photos, videos, podcasts or other interactive content is recommended. The goals of your multimedia content should be creating interest, providing valuable information and encouraging social sharing through the use of sharing links.
  5. Recap your most popular social content
    Include a list of your “best of” content from your social channels. Include your most popular blog posts, your most re-tweeted tweets or your most commented Facebook posts. Share this across all your online marketing channels.
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Social Media and Your Business

A recent Fortune article made an interesting point about the social media efforts of most companies: 

“Most companies’ early efforts with social [media] have been the equivalent of ‘brochureware’ (just as they were on the internet back in the 1990s). And although levels of sophistication are growing…most social commerce experiments have a long way to go.”

Your social media goal should be to engage and communicate with your customers, not to advertise ‘brochureware.’ This strategy should already be implemented on you website (hopefully) and in order to be competitive (and effective) on social media, you need to stop selling and start engaging.

1. Knowledge is power

This isn’t new and shouldn’t be a surprise. Learn about the various platforms and their uses.

Popular platforms social media include:

  • Facebook: Currently the largest social network on the internet with approximately  1+ Billion monthly active users and utilizes friend-to-friend connections.
  • Twitter: Real-time, short status updates and broadcasts (up to 140 characters) to followers with approximately 200+ million active users. A great tool to network and build relationships.
  • LinkedIn: An online business and networking community with approximately 200+ million active professional users.
  • Pinterest: With 20+ million monthly active users, users organize and share photos they find on the web on pinboards.
  • Google+: Google meets Facebook where users can share content and connect with approximately 343+ million active users.
  • Blog: A content driven site where individuals or groups read, subscribe and comment on content. If you are confused, you’re reading a blog right now. 

Using social media for your business will broaden your audience and increase the exposure of your communication. More importantly, it gives you another avenue to engage and communicate with your customers.  Social media is giving the world the ability to connect and communicate with each other in ways that were never possible before.

2. Create a plan

Social media is very attractive, as there is typically no cost to sign-up and get started. It can become very time consuming, but this can be avoided by creating a plan, time limit, goals and objectives. Planning your content carefully will help you to be consistent and professional.

3. Do not rely solely on social media

Social media should not replace all of your current marketing tools and campaigns, but should complement and enhance them. Social media can dramatically increase your potential audience, but it is not the only marketing medium available. Be sure to be consistent across all of your marketing channels. Social media provides your customers with another avenue to research your company, which can help build trust and awareness. 

4. Be decisive

You don’t need to be on every social media site (trust me there are too many). Be selective not only with what you choose to post, but also with what platforms you choose to use. For example, don’t create a Pinterest account unless you will actively use it. Decide if the platform will positively influence your online marketing goals. Ultimately, an inactive page reflects poorly on your company.

5. Engagement is key

Use and track your social media engagement through a system such as Hootsuite. This system helps your business save time because you can schedule posts and monitor multiple social media accounts from one platform.

Have fun with social media and be sure to showcase your brand’s personality. Happy social media-ing!

7 Benefits of B2B Social Media Marketing

To be competitive in the marketplace today your company needs an online strategy and presence. Social Media, if implemented correctly, can offer customers immediacy and can drive customer engagement, increase quality leads and result in higher ROI. B2B marketers need to realize that even top business leaders socialize with their family and friends online. While demographics still apply to social media, they are far less rigid. Generally speaking, everyone is using social media, using it for business, socializing, shopping, research and much more.

Below are the 7 B2B social media marketing benefits

1. Engagement

Be the B2B business that engages with people. If they get to know you, they may want to do business with you. You can achieve this by creating video demos, company news and customer stories. Building trust can help increase interest and, ultimately, engagement.

2. Interest

Social media provides lots of data that can give B2B companies insight into buyer personalities and motivations. Analytical tools, data and interest can help you target specific communities and create content that drives interest.

3. Traffic and Leads  

Creating and implementing high-quality strategy will allow you to create content that will attract leads. Consistent strategy should also drive traffic that converts leads into actionable sales. With the ability to segment audiences you should be able to extend your reach and your number of leads. 

4. Thought Leadership

This buzz word represents the ability to create B2B content that creates a positive impression on your potential (and existing) clients. Examples can include articles, webinars, documents, tools, etc., which demonstrates your credibility and expertise.  

5. Networking 

While social media interactions may not directly land your next client, it can build your network of valuable contacts. This online network may help expose you to new opportunities, attract a new employee or provide a quality referral.

6. Savings 

Every B2B company likes savings money, especially when it comes to marketing. Using the right tools, businesses can launch, measure and modify your social marketing campaigns immediately. Now compare this to your experience with expensive, traditional marketing. Analyzing data and results will help you gain feedback quickly allowing you to adjust your campaigns to make them more impactful.

7. Relevance 

As more companies embrace an active online presence and implement social media marketing your company needs to stay relevant. Failing to participate can make your company seem less credible and that you’re behind the times. Both companies and consumers research and measure brand profiles through their online visibility and activity. Don’t let your company become a brand that is irrelevant or out of touch.

Start your social media marketing today. For assistance, feel free to engage with me online.