Strategizing Your Promotional Marketing Mix

In business or marketing strategy, you have probably heard of the “4 P’s” of marketing (Product, Price, Place and Promotion). The promotional aspect can also be described as the “Promotional Mix” and it determines what actions to take to reach your target audience. If you find yourself asking “How do I know what works?” the answer begins with your target audience. This blog post will help you to strategize your marketing plan and I’ve even included estimated costs.

Marketing Tactics

  1. Business Name

Your business and brand name is crucial to your success. ($1,000 – $8,000)

  1. Logo

Your logo should represent your company and your brand. This is a must-have and quality does count. An affordable solution is 99Designs. If design and creativity isn’t your strong suit then you should invest in an engaging logo. ($500 – $10,000)

  1. Slogan

This may be optional, but this short description can explain your unique value proposition to the market. ($500 – $5,000)

  1. Website

Developing a website can be almost free (e.g. from WordPress or another free online template) or a substantial investment. It all depends on your ability to build a website, develop a strategy, content, etc. It will cost less if you can write it yourself and supply the photography, but if you don’t want to build a website, you should hire someone who does. You can also save money by being involved in the planning and content selection. ($5,000 – $50,000)

  1. Content Marketing Schedule

Unless you’re ready to draft a content marketing plan you should probably enlist some help. Providing valuable content will help move your targets through a track-able process.

  1. Email Marketing

This will help you provide value and disseminate you content. Free templates can be set up with any number of online eNewsletter programs. ($50  – $20,000)

  1. Social Media

Set up your social media profiles (Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram, Pinterest, etc.) and ensure they are consistent with your branding and messaging. You should be able to do this yourself, but make sure you’re on the right networks – correctly.

  1. Blogging

Writing a blog is free and easy to do once you’ve planned your content strategy. Creating a blog will help you keep your website content fresh.

  1. Signage

Signage will let the market place know that you exist and help people easily you’re your location(s). ($500 – $50,000+)

  1. Directories and Classified Ads

Whether online or in a newspaper, these should be a cost-effective method to list your company in it’s target industry. People searching for specific items can locate your ad by category. ($25+/each)

  1. Community Newsletters

If your goal is to reach a specific community, than community papers may provide you with a cost-effective tactic, however readership varies. ($50 – $500/ad/size)

  1. Outdoor Advertising

This tactic will increase your local presence. Outdoor advertising covers a variety of media, including lawn signs, bus benches (0 – $200/month), shopping mall signs, billboards and building sponsorships. ($5,000 – $50,000+)

  1. Videos

Videos are an extremely important, especially within your content marketing strategy. They can be used in a variety of mediums including both digital and traditional marketing tactics.  ($2,000  – $50,000)

  1. Search Engine Optimization (and Outsourced Content Creation)

Your company and it’s digital assets need to rank highly. Enlisting the services of an expert will save you time, which will allow you to get back to business. ($1,000 – $5,000/month)

  1. Radio

This brand awareness tactic will increase your presence with commuter traffic, especially in rural communities. ($3,000 – $10,000/month)

  1. Television (TV)

Advertising on local (or national) television can greatly increase your brand awareness and increase recognition. (Estimate $1,000 – $10,000/month + production – you need a solid 30 second spot)

  1. Newspapers

Newspaper (local or national) can help build local, immediate attention and over a period of time can increase brand visibility. ($2,000+/month – depending on ad size)

  1. Promotional Products

These are branded items that you send (or give) away to gain (and retain) attention. In Calgary I recommend Level2, however there any many choices in every city.

  1. Direct Mail

Targeted, local direct mail can be effective if there is a valuable offer or create that stands out. This can also be applied to eNewsletters or digital marketing. ($0.5 – $3/ household is consistent depending on the creative you are mailing)

  1. Digital

There are many new online advertising channels to consider. Start with Search Engine Marketing (SEM), which is essentially your online search traffic that should relate to your company, product or service. Then look at display advertising, which is the online version of billboard advertising, layered in with retargeted and behaviour ads. Next think about social media advertising (YouTube, Facebook, Twitter, LinkedIn). If you’re confused by the above let me know and I can help. While marketing budgets may vary they are also affordable and track-able. ($25/day+)

  1. Customer Relationship Management (CRM)

A CRM system, emails and phone calls will help you manage current relationships, increase referrals and attract new prospects to be clients. If you don’t have a sales process or strategy you will not generate new business. ($25/month+)

  1. Recommendations, Success Stories and Celebrity Endorsements

Some of these are free or earned and others are not – however all will help you increase credibility within your market place. Always be aware of the risk.

Build Your Promotional Marketing Mix

Choose your promotional marketing tactic based on your target audience. This includes the volume, type, and geography of the target customers you are trying to reach. Depending on your marketing strategy (or objectives), choose the method that is the most direct and provides the most value. Your target prospects need to engage with your market for it to be a success. Forecast and plan your marketing budgets to ensure that you allow enough budget to carry your campaign throughout completion. Don’t be afraid to take a chance. Just be sure to measure the results of your marketing.

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4 Ways to Make Social Media Marketing Easy

A few years ago businesses weren’t exactly convinced that they should be spending time on social media. In 2015 there’s no denying that social media must be considered part of your marketing strategy. Getting started on social media may seem complicated, difficult or confusing, however these 5 tips should help make it more manageable.

  1. Be Simple

Don’t sign up for every social media account. You should research and be selective on which accounts you start. This way you can focus your time and effort creating a strong social media presence on a channel that resonates with your company. The more accounts you have to manage, the more your time will be divided, and the more likely it is you’ll do a poor job across the board. You might also want to reserve your brand name on the major social networking sites, even if you don’t plan to use it. Choose 2 or 3 sites where you feel you’ll get the largest return on your investment. Be sure to select the networks where your customers spend the most time or where they engage the most.

  1. Schedule

You don’t need to spend hours everyday on social media. Be efficient and schedule content in advance. Commit to a few hours a week (actually put it in your calendar) to draft new content and source valuable content to share. Leverage tools like Hootsuite or Buffer to schedule updates to multiple profiles in one place.

  1. Integrate

If you want to see results, then you need to integrate. Make sure you’ve integrated your social media plan with your marketing strategy. This means integrating into your brand, messaging, campaigns, cross-channel marketing, advertising, content strategy and much more. Finally, link your profiles to your website, digital properties, customer relationship management (CRM) system. You can also cross purpose content across platforms.

  1. Monitor

Monitor brand, industry and competitor mentioned. Social media provides a unique opportunity to stay connected to content and opinions that are important to your target audience. Be sure to monitor any reviews or mentioned of your business. Paying attention will provide you with opportunities to join into the conversation, provide a point of view and hopefully some value. Use monitoring tools to track any mention of your company, brand social media handles as well as keywords related to your target audience. Monitoring will also provide you with the ability to adjust your strategy and implement improvements.

If you plan out your approach to social media it will be less daunting. Stick with it and you will see results from your effort.

4 Ways to Boost Attendee Engagement at Events

Here are 4 ways ways to increase attendee engagement at your events.

1. Be Personal

Event marketers can gather attendees’ preferences during the online registration process, which allows them to personalize the event experience for each attendee, from using their name in an email to adjusting event offerings to match topics that interest attendees most, to delivering relevant content that matches defined interests via a participant’s preferred communication method/platform.

2. Get Social

Social media has been credited with increasing brand awareness, event attendance, media coverage, and sales. Most of all, social media can create and enrich relationships between clients and prospects, leading to greater attendee engagement.

3. Build a Community

Communities take different forms, but the bottom line is that community-oriented opportunities keep attendees more strongly engaged. Event marketers can take their participants’ common interests and develop an event-dedicated Hashtag, Landing Page, LinkedIn Group, Google+ hangout, or Facebook page.

4. Think & Execute Mobile

People are engaged with their smartphone or tablet more often than not. The proliferation of mobile devices makes them a natural vehicle for increasing attendee commitment, participation, and satisfaction. Mobile-friendly event apps can deliver updates and helpful links. Attendees can become further engaged at an event by participating in real-time surveys or accessing speaker content as an event is taking place.

10 Mistakes of Social Media Marketing

Lack of planning, overextending yourself and failing to engage your audience can effect your digital marketing and social media efforts. Social media has been around for a few years, but in that time marketers and researchers have made some pretty interesting findings.

Before, sites such as MySpace, Friendster, and Facebook merely connected you with friends online. Now, businesses have taken advantage of social networks, integrating social media into their strategies. This approach has yielded impressive results, but along with those successes have come growing pains of how to best use social media for business and marketing. Here are 10 mistakes of social media marketing.

1. Not Having A Plan

Any business looking into social media must establish a plan. Determine the goals and objectives for yourself and for each site. Are you trying to get 10% more followers each month? How many people would you like to interact with each week? Having a plan is a must.

2. Not Being Active

Activity matters, size doesn’t. It’s better to have an intimate group of engaged followers who continually interact with you than having thousands of passive followers who don’t. More followers and more traffic do not equal more money; you need the right people to engage with your business. 

3. Not Dedicating Time To All Of Your Pages

Each social media account should get a fair share of your attention. If you have time for a couple social media pages then use them to the fullest extend. Don’t start accounts on social media sites if you can’t maintain them.

4. Talking About Your Business In Every Post

Vary your posts so you’re not always talking about your business. Sometimes you have to think of your business as if it were a person. Don’t be like those people who constantly talk about how awesome they are. The more you force content, the less valuable and engaging your page will be.

5. Making Grammar & Spelling Mistakes

There is nothing engaging or attractive about spelling and grammar mistakes. Double-check and proofread your material before you send it out onto the Internet. Not only will errors make you look unprofessional, but they could also harm your credibility.

6. Not Analyzing & Tracking Analytics (Or Stats) 

Statistics are important in every marketing campaign. All social media networks offer analytics and reports to track page views, post reads, shares, activities, and more. Through these valuable data you can see which posts draw the best audience response so you can offer more value to them.

7. Having No Personality 

Social media gives your business the opportunity have a strong, unique, personable voice. Be open, insightful, witty – whatever your business brand should embody and deliver it.

8. Not Engaging Your Audience

Ask questions. Get feedback. Start discussions. Social media gives you something no other marketing channel offers: the opportunity to connect directly with your audience. Not only does this strengthen customer relationships, but it also brings more activity to your business.

9. Being Defensive Or Negative With Comments

The Internet includes the good, the bad and the ugly. Unfortunately, not everyone online is going to be nice or agree with your business. Be calm, professional and handle negative comments graciously. Remember, everything said online is public.

10. Giving Up

Building your social media presence takes time. Don’t give up. Stay active. Be patient. Your efforts will pay off; just give them time.

5 Ways To Be Engaging Leaders On LinkedIn

Most professionals do not have a LinkedIn marketing or social-selling strategy, let alone an online sales strategy that’s aligned to revenue objectives. If you want to be a sales and marketing leader you need to create a plan that will activate your LinkedIn connections. Think of LinkedIn as a professional social media network that you can use to connect, engage, drive demand and create lead opportunities.

Yet, strategy is the biggest difference between a sales or marketing team that drives demand and enjoys consistent revenue opportunities and one that just has a presence and lots of connections it does not engage with.

How you thought about these tactics?

  • After you make a connection, how do you follow up or build on that connection? Your goal should be to develop them into a lead.
  • Do you think about the content you are sharing or posting? The content should position and differentiate yourself.
  • What discussions are you creating? Will these discussions or conversations nurture your connection (or prospect) and provide value for to your business relationship? They should.
  • Have you thought about how to introduce your company and their content to your connection and move them from LinkedIn to your website?

Here are 5 strategies that sales and marketing leaders need to think about to be engaging on LinkedIn.

  1. Social Media Presence

First, review your LinkedIn profile. Did you consider your LinkedIn profile as a strategic tool? Your profile shouldn’t be a cover letter and a resume. You should be considering how to position yourselves as an expert in your field. The information on your profile should be interesting to your target connections, market and industries.

To convey your worth, find out what kind of value your prospects are looking for and optimize your LinkedIn profile to provide value to them. Your profile should be piquing interest and starting conversations with key decision-makers that lead to revenue opportunities.

  1. Thought Leadership

Don’t just use LinkedIn as a publishing platform. It is a good medium to push out content, but the content you are posting should be pulling your prospects in. You need to plan out what type of content you can provide that will convince decision-makers to contact you. The best way is to figure out the pain points that your target connections (and their companies) may be facing and what content you can provide that would position you as a thought leader. The goal is to have your connections take action.

  1. Targeted Connection Prospecting

Review your LinkedIn connections to see how many of them are “long-shots” or who could provide introductions or recommendations. Your connection prospecting strategy should define who your main and secondary prospects and influencers are, and it should include a plan to get them to respond to your communications. The goal should be to retain their attention, so you can provide value, develop the lead (or referral) and convert the lead into a client.

  1. Engagement

It’s not about how many connections you make or followers you have on LinkedIn or any other social media platforms. More accurately, it’s about how many people you reach and engage with. Engagement and providing value should be at the forefront of your LinkedIn strategy.

The best way to engage in social media is to create a community. In LinkedIn, you can create actual groups that you manage. Remember buyers are looking for quick access to trusted experts and relevant content that helps them with their business issues. Your custom, niche LinkedIn community is an effective way to give your buyers what they are looking for.

  1. Lead Generation and Engagement

Most of the prospects you connect with on social media (and LinkedIn) platforms don’t realize what value you could provide or why they need you. It’s best to develop a lead nurturing strategy for move your connections through a defined lead generation process. Nurturing these connections will provide them with value and will encourage them to reach out for additional information.

What you need:

  • A strategy to use your content (blogs, social media posts, case studies, whitepapers, third-party research, etc.) to support your business objectives.
  • Content that will engage and provide value. Think about the pain points that will address your target audience and connections’ needs.
  • A plan for how you will nurture your connections, prospects, leads and clients. How will you move them into your pipeline and get them to engage with you?

By developing an integrated marketing strategy you will be able to create a funnel that will provide value and lead opportunities in the future.

7 Tips to Create (or Optimize) a Great LinkedIn Business Page

Simply put, LinkedIn is a professional social media platform that has been steadily growing in popularity and use, especially for search, business networking, hiring, referrals, leads and even financing. If you haven’t made a business LinkedIn business page, you’re missing out. If you have already have a business LinkedIn page for your business you should review it and optimize it.

Luckily you can probably use these recommendations on your other social media pages (Facebook, Twitter, Google+, etc.) as well. Here are 7 tips to help you create (or optimize) a great LinkedIn business page.

  1. Branding

Make sure your branding is aligned with your company and overall marketing strategy. If someone is discovering you first through your LinkedIn page, they should be able to know and understand what your company is about. Make sure your images are sized correctly, not distorted and speak to your target audience. Also, include links to your company website.

  1. Showcase your products & services

On the Products & Services page, testimonials and recommendations are highlighted prominently. This will have a direct impact on the number of Linked members who’ll end up visiting your website. Encourage customers to recommend your products and services here as well.

  1. Make your page engaging

Optimize your LinkedIn company page content so it speaks not only about what you company does, but also what your customers will be searching for. Include keywords or buzzwords and make sure that the content provides value to readers.

If your business operation spans multiple locations, you may want to list all of them. LinkedIn allows visitors’ location as a search criterion to narrow down results. You can add up to five different locations to your page. Also, consider including a short video (30 seconds) summarizing your company and it’s offerings. A well-made and appropriately branded video can encourage many to “follow” or engage with your company.

  1. Use advertisements to drive traffic (and page views)

The advertising options provided by LinkedIn are definitely worth checking out. InMail, Display Advertising and Sponsored Posts will help you build a large follower base effectively and affordably. The advertisement can be targeted by job title, location, and many other options.

  1. Use and measure analytics (a.k.a. Insights)

LinkedIn Insights will help you track the success of your page and improve it This includes impressions per post, user engagement, follower demographics, audience insights, etc. It also connects to promoting your page (#4) and will help you optimize your targeted posts and determine return-on-investment (ROI).

  1. Add LinkedIn buttons to your site and collateral

Social plugins are a great way to quickly share your content on various social media platforms. In addition to getting your content shared, you could also drive visitors from your website toward your LinkedIn business page. You can select recommend, follow, endorse, or share buttons on your site to drive traffic to your business page. Think about where you will place them on your website and choose the best one to achieve your objective. You should also place your LinkedIn logo (vector image) on your digital assets (website) as well as your marketing collateral (brochures, PowerPoints, business cards, etc.). That being said you should do this for all of your social networks.

  1. Update regularly and be social

Your objective is (or should be) to engage you audience and give your brand as much positive awareness as you can. Keep your page and audience updated regularly. Post information, comments, and tips on a regular basis. When you share information, keep in mind the professional demographic. You can even consider creating a LinkedIn group for your company (internal and/or external).

Are You Mobile Marketing? Here Are 4 Tips To Help.

If you missed the memo, marketing has gone mobile. ComScore reports that more than 1.8 billion people worldwide use mobile devices and this includes your customers. Customers (and potential clients) are using smartphones and tablets to find information about your company (and your competitors). 48% of Internet searches begin on mobile devices. Basically if you haven’t thought about your mobile marketing strategy, you’re already missing out. You need to be in the mobile marketplace if you want to be seen as a relevant leader in your respective industry.

Entrepreneur has a few statistics you should probably consider:

  • 99% use mobile devices to search for valuable content and information
  • 63% of all Internet access is from mobile devices
  • 62% of users access email from mobile devices
  • 15% make purchases from mobile devices

Here are my 4 tips to help you improve your mobile marketing.

1. Have a Mobile Friendly and Responsive Website

This is a must-have. You need a website that is mobile friendly/responsive and loads fast for mobile viewing. Include relevant informations and ensure your mobile website is easily accessible and navigable with clear links and user-friendly icons.

2. Mobile Relevant Articles and Content

Your website needs to have a mix of dynamic (topical content in the form of blogs) and static (About Us, Services, Products, etc.) content. Potential clients search for more than just what your company does. There needs to be a value exchange when developing useful, mobile-friendly content.

3. Be Social

When visitors find great content on their mobile devices they want to share it quickly and easily with others on their social media accounts (Facebook, Twitter, LinkedIn, Google+, etc.). Be sure to include social media icons on all of your web-based marketing.

4. App- Centric

Consumers spend more than half their mobile time using mobile applications. I am not saying that all companies need a mobile app, but you need to consider how your website, content and marketing is presented within other mobile apps – for example Facebook, Twitter and LinkedIn. You should also have a presence on the popular social media networks, with branded pages on Facebook, Twitter, LinkedIn, Google+, YouTube, etc.  Ensure that the profiles on these sites are complete, up-to-date and provide relevant information.

6 Tips for Developing Interesting and Engaging Content

While content may not be easy to right, however it’s a necessary marketing strategy. It’s important to engage your experts and thought leaders to help develop valuable content for your target market(s).

When developing content you should consider a few things:

  • Products or services most desired by consumers may be affected by seasonality
  • Content should be built for the long term and the short term
  • Readers will only consume content that is easy to understand, fast to read and if it provides value

Here are 6 helpful tips for developing interesting and engaging content.

1. Discovery and Brainstorming Meetings

These meetings can help you plan and discuss the fundamentals for content creation. This includes:

  • Marketing strategy: Discuss what has been working and what hasn’t. Then adjust your content types and distribution strategy accordingly. This will help you become more efficient and increase your results.
  • Ask questions customers do: Use those questions for building content. The whole point is to develop content that will provide interesting and engaging content that will provide value and satisfy a client’s need.
  • Publications trending: Have your content published and linked to the company’s website. Back-linking is an important SEO strategy.

2. Marketing and Industry Research

Research is an essential tool that will help drive your business, marketing and content marketing strategy. It will also help you understand your audience so you can build an engaged online following (including social media). It’s important to stay up to date with information related to your industry. If you know what’s going on, your consumers will be more confident in the company and the content you build. The objective is to become a valued thought leader that people go to for information and ideally your services (or products).

3. Content Calendars

This is a must-have. Planning your content marketing and keeping your plan updated and responsive to market trends (sourced by tip #2) will help you execute your content creation. Personally, I love to use Excel. Be sure to include:

  • Social media (what the post will say, the link it will go to, image it will include, and date/time), traditional content (blog posts, infographics, case studies, etc.), press releases and events.

There are many free templates on the internet – I recommend using these:

– Social Media Calendar: HootSuite or Hubspot

– Editorial Calendar: Hubspot

4. Keywords

Keywords should be researched (in tip # 2), included in your content marketing strategy and included in your content marketing calendar (tip #3). A keyword based content strategy will help you increase your organic online search rankings on terms that your potential clients would be searching for. This will also help you align your topics with the search results for your industry or market. It’s important to remember that keyword-optimized content is fine for SEO, but interesting and engaging content should be based on customers’ expressed desires and questions, which will help you to provide value to your target audience.

5. Be Dynamic and Keep It Fresh!

Stay on top of market trends and more importantly topical content. Be reactive and adjust your content calendar (tip #3) accordingly. Consumers will want new content, but not all the time. Also, consider changing your content format, depending on your marketing and content objectives. Examples include: blog posts, infographics, videos, social media posts, images, contents, ebooks/whitepapers, case studies, brochures, case studies, testimonials and press releases.

6. Feedback & Results 

Last, but definitely not least, you will need to gather customer feedback and tracking your performance. This will help you gather feedback from your market and to adjust your marketing and content strategies moving forward.

6 Tips for Developing Interesting and Engaging Content

While content may not be easy to right, however it’s a necessary marketing strategy. It’s important to engage your experts and thought leaders to help develop valuable content for your target market(s).

When developing content you should consider a few things:

  • Products or services most desired by consumers may be affected by seasonality
  • Content should be built for the long term and the short term
  • Readers will only consume content that is easy to understand, fast to read and if it provides value

Here are 6 helpful tips for developing interesting and engaging content.

1. Discovery and Brainstorming Meetings

These meetings can help you plan and discuss the fundamentals for content creation. This includes:

  • Marketing strategy: Discuss what has been working and what hasn’t. Then adjust your content types and distribution strategy accordingly. This will help you become more efficient and increase your results.
  • Ask questions customers do: Use those questions for building content. The whole point is to develop content that will provide interesting and engaging content that will provide value and satisfy a client’s need.
  • Publications trending: Have your content published and linked to the company’s website. Back-linking is an important SEO strategy.

2. Marketing and Industry Research

Research is an essential tool that will help drive your business, marketing and content marketing strategy. It will also help you understand your audience so you can build an engaged online following (including social media). It’s important to stay up to date with information related to your industry. If you know what’s going on, your consumers will be more confident in the company and the content you build. The objective is to become a valued thought leader that people go to for information and ideally your services (or products).

3. Content Calendars

This is a must-have. Planning your content marketing and keeping your plan updated and responsive to market trends (sourced by tip #2) will help you execute your content creation. Personally, I love to use Excel. Be sure to include:

  • Social media (what the post will say, the link it will go to, image it will include, and date/time), traditional content (blog posts, infographics, case studies, etc.), press releases and events.

There are many free templates on the internet – I recommend using these:

– Social Media Calendar: HootSuite or Hubspot

– Editorial Calendar: Hubspot

4. Keywords

Keywords should be researched (in tip # 2), included in your content marketing strategy and included in your content marketing calendar (tip #3). A keyword based content strategy will help you increase your organic online search rankings on terms that your potential clients would be searching for. This will also help you align your topics with the search results for your industry or market. It’s important to remember that keyword-optimized content is fine for SEO, but interesting and engaging content should be based on customers’ expressed desires and questions, which will help you to provide value to your target audience.

5. Be Dynamic and Keep It Fresh!

Stay on top of market trends and more importantly topical content. Be reactive and adjust your content calendar (tip #3) accordingly. Consumers will want new content, but not all the time. Also, consider changing your content format, depending on your marketing and content objectives. Examples include: blog posts, infographics, videos, social media posts, images, contents, ebooks/whitepapers, case studies, brochures, case studies, testimonials and press releases.

6. Feedback & Results 

Last, but definitely not least, you will need to gather customer feedback and tracking your performance. This will help you gather feedback from your market and to adjust your marketing and content strategies moving forward.

Have You Tried Twitter Ads? Here Are 4 Reasons Why You Should

Twitter has become a great tool for markets and companies. This social media platform is sometimes overlooked when developing a social media and/or digital strategy. Most companies focus on Facebook, but this post will focus on Twitter and how Twitter ads can help leverage and expand Twitter’s ease of use and viral outreach. Twitter ads can help you offer timely, relevant and useful information targeted at a geographic specific area (even as close as a postal code).

Here are 4 reasons why you should consider Twitter ads as a tactic in your digital marketing arsenal:

  1. It’s easy to set up, use, target and monitor
  2. You can target specific areas (cities, towns, postal codes, new office locations, target markets/locations, etc.)
  3. You only pay for results that you set and manage (budget, followers, engagements, retweets, comments)
  4. Drive Mobile Foot Traffic (with geo-targeting and messaging)

Twitter’s geo-targeting features have enabled businesses to tailor their marketing strategy and increase their local presence. By providing users with thoughtful, helpful, useful content you will increase engagement and your online exposure.