Are You Mobile Marketing? Here Are 4 Tips To Help.

If you missed the memo, marketing has gone mobile. ComScore reports that more than 1.8 billion people worldwide use mobile devices and this includes your customers. Customers (and potential clients) are using smartphones and tablets to find information about your company (and your competitors). 48% of Internet searches begin on mobile devices. Basically if you haven’t thought about your mobile marketing strategy, you’re already missing out. You need to be in the mobile marketplace if you want to be seen as a relevant leader in your respective industry.

Entrepreneur has a few statistics you should probably consider:

  • 99% use mobile devices to search for valuable content and information
  • 63% of all Internet access is from mobile devices
  • 62% of users access email from mobile devices
  • 15% make purchases from mobile devices

Here are my 4 tips to help you improve your mobile marketing.

1. Have a Mobile Friendly and Responsive Website

This is a must-have. You need a website that is mobile friendly/responsive and loads fast for mobile viewing. Include relevant informations and ensure your mobile website is easily accessible and navigable with clear links and user-friendly icons.

2. Mobile Relevant Articles and Content

Your website needs to have a mix of dynamic (topical content in the form of blogs) and static (About Us, Services, Products, etc.) content. Potential clients search for more than just what your company does. There needs to be a value exchange when developing useful, mobile-friendly content.

3. Be Social

When visitors find great content on their mobile devices they want to share it quickly and easily with others on their social media accounts (Facebook, Twitter, LinkedIn, Google+, etc.). Be sure to include social media icons on all of your web-based marketing.

4. App- Centric

Consumers spend more than half their mobile time using mobile applications. I am not saying that all companies need a mobile app, but you need to consider how your website, content and marketing is presented within other mobile apps – for example Facebook, Twitter and LinkedIn. You should also have a presence on the popular social media networks, with branded pages on Facebook, Twitter, LinkedIn, Google+, YouTube, etc.  Ensure that the profiles on these sites are complete, up-to-date and provide relevant information.

The Top 5 Ways to Use Social Media for Branding

A brand can help you (and your name) stand out from the crowd. There are many ways to brand and social media is one you should use. Your ability to use social media for branding will greatly depend on having a clear underlining fundamental understanding of social branding concepts.

Benefits of using Social Media for Branding:

  • Virtually Free
  • Wide Audience Base
  • Comprehensive Multimedia support
  • Massive untapped potential

 

1) Facebook Fan Page

Facebook Fan Pages are amongst the best social media tools for branding simply because it has amazing potential to build a great fan following for your business. There’s no other social network in the world with over 1.15 billion active users, 16 billion pieces of content, 11 million active pages and almost 60 million users becoming fans of Facebook Pages each day.

2) Twitter

What can 140 characters of text do to establish your brand? A lot! Twitter is a great brand for building a reputation. You can reach out to millions of prospect customers with a few twitter clicks. You can access twitter from your computer, your phone – from the twitter website or through any of the thousands apps available for twitter. Twitter allows you to start conversations with like-minded peers/ prospects, share valuable news and information, build your audience, stay connected with latest events and finally build and monitor your own brand and reputation.

3) LinkedIn

LinkedIn is known for its networking capabilities. It’s very important that you take advantage of that. Start by adding people you know to your network. Then, when you’ve built up a good-sized network, you can start to see people from your friends’ networks. It’s a great way to interact with and meet people who could be crucial to your industry or business.

LinkedIn allows you to participate in conversations, which gives you a great opportunity to be a voice for your industry and show how much of an expert you are. Join some groups that relate to your niche and get in on the conversation. This will also help you to network with people in your niche.

4) YouTube

Most customers like to see brands in action rather than go by word of mouth. YouTube offers a great way where you can show videos of how your brand works and how you’re superior than your competitors. Create your own branded channel on YouTube and see the world of difference that it makes to your online audience.

5) Blog

I love to read about a brand before I get associated with it. In today’s modern age, many consumers think alike and are keen to spend some time reading about brands before they commit to them. A blog is a great place to showcase your brand. Coupled with SEO and smart tags, blogs are a great way to establish your brand online. Blogs help spread brand-awareness as well as serve as a great medium to educate users about the details of a brand and business.

Is Facebook Advertising Right for your Small Business?

Small businesses should consider adding social media ads to your annual marketing strategy. That means small businesses should not automatically write off advertising on Facebook. The key to being successful with Facebook advertising is managing expectations. There are conflicting reports regarding the effectiveness of Facebook ads. Do comments and advertisements drive purchases? Unfortunately, there isn’t a clear-cut answer.

Facebook Ads for Small Businesses

One of the strongest uses for Facebook ads is to get people in a very specific demographic to like your Facebook page so that you can then message to them over time. For example, a small local restaurant you can get Facebook users in your area to like your Facebook page and then offer coupons or promote events. Then you can incentivize your Facebook community to share those promotions so their friends can see it. This is how posts and advertisements can go viral. It’s important to note that viral ads are not the only way that Facebook can help small businesses.

Small businesses can also have success in Facebook advertising promotions. The businesses that often get poor results with Facebook ads are the ones that try and push a hard sale. This doesn’t work in other advertising mediums, so businesses shouldn’t be surprised that it is ineffective on Facebook. Facebook tends to work much better when promoting softer offers such as free giveaways, discounts or building fans that can be converted into leads/sales in the future.

Facebook Ad Benefits

Facebook ads help small businesses to build a fan and customer list. This is similar to email or direct mail marketing, but social media can offer more control and data. With traditional advertising (yellow pages, radio, TV, print, etc.) you get an ad, but you don’t get a customer lead generation list to cultivate. With Facebook ads, business owners can create a growing community of potential customers that you can foster for years. When used effectively, Facebook ads can help increase your word-of-mouth advertising. Being exposed to your friends pages, business and products can make for more effective marketing.

Facebook also offers data analysis and customizable options, similar to that of Google, which can help you increase your online exposure. The ability to target your ads (like on most digital platforms) is a huge benefit for small business owners.

Effectiveness of Facebook Ads

Another benefit of Facebook ads is that there are less competition for keywords than there is on Google or other PPC (pay-per-click) sites. As mentioned above, you are able to reach your target demographic in a casual online atmosphere.  There is more trust established, when a person likes your Facebook page than with a Google search. This trust can be an important factor in the effectiveness of your online marketing.

A big difference between a business Facebook page and a traditional web page is the ability to see and track customer engagement and feedback.  If a Facebook user decides to click on your Facebook ad they land on your Facebook page where they can see interactions and comments that users are saying about your company/brand. As a result, it helps build trust with your client pool.

The Cost

Facebook ad pricing can vary, but is directly related to the area of your target market. The minimum ad bid is low (approximately 0.01 or a penny), but as with Google AdWords, if you’re trying to advertise to a competitive demographic, you’ll be placed in an auction (similar to Google AdWords) with other advertisers and you’ll have to pay significantly more per click. As with most online marketing platforms, companies can control how much they spend by setting daily and campaign budgets.

Many experts say that the price of Facebook ads is among their most appealing features. As with most marketing campaigns, you need to commit to a budget of $500 to $1,000 to get started. Also, it is important to test different ad types, images, and landing pages. After you finish your A/B testing, you can run the more effective ads.

10 Helpful Social Media Tools

Here are 10 helpful tools that should allow you to be more efficient online.

  1. WooBox.com – WooBox.com is a Facebook brand page app service that provides a host of free and paid apps.
  2. Piktochart.com – This is free and paid infographic and presentation tool for non-designers. 
  3. PicMonkey.comPikMonkey is a free online picture editor.
  4. LiveTweetApp.com. This is a live-tweet wall tool that you can use for events and conferences. 
  5. Tagboard.com Tagboard tracks hashtags across all major platforms (Twitter, Instagram, Vine, and Google+) so you can see where these hashtags are being used.
  6. Feedspot.com. Feedspot is a new RSS reader that allows you to pick and follow blogs based on your interests and then it makes suggestions based on your activity.
  7. Picozu.com. An online drawing and photo-retouching application. 
  8. Dominder.com If you own a lot of domain names this tool should help. It is a reminder service for your domain names, so you won’t miss any re-registration dates.
  9. Zeen.comAnother image-generation tool that enables you to create shareable, poster-style pieces of content. 
  10. Youtube.videodeck.net. If you are familiar with Tweetdeck, essentially this is the same tool, but for YouTube. This tool allows you to follow your favorite subscriptions and content with an online dashboard. 

10 Tips for Writing the Best Facebook Status Updates

Here are 10 tips to help you optimize your Facebook posts!

  1. Post an interesting fact
  2. Share a tip, a stat, piece of news or checklist
  3. Endorse content
  4. Don’t always ask a question
  5. Inspire action (e.g. pinning an image)
  6. Tell users what to expect (especially with blogs and videos)
  7. Test adding a “P.S.” line
  8. Use short links (try bitly)
  9. Use images with text (try PicMonkey)
  10. Ask users to commentImage

Need a Facebook Campaign App? Check Out These 5 Sites!

Looking to run a Facebook contest? Don’t forget to create a customized and branded app to help increase the success of your Facebook campaigns. Helpful and affordable sites include these 5 sites:

  1. http://www.shortstack.com/
  2. http://www.pagemodo.com
  3. http://www.rafflecopter.com/
  4. http://www.offerpop.com/
  5. https://www.fenixapps.com/socialcomments/

9 Tips to Update Your Facebook Page

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If you haven’t reviewed or updated your Facebook Page recently, it’s time! Reviewing and updating your Facebook Page should be a scheduled re-occurrence. Here are 9 tips to help make sure your Facebook Page is optimized.

1.       Utilize Your Page Cover Image

This prime location provides you with an opportunity to get creative with your cover image. You can display your web address, add a call to action, or add something that draws attention to your tabs. Make sure to take advantage of this. A helpful hint is to not let the text on the cover photo exceed 20% of the cover image area.

2.       Assess Your Profile Image

Your profile image is the first thing a user sees when they look at your company page and your posts. The logo will help reinforce your brand, and be simple, clear and easily identifiable. It should not be a picture of the business owner and if possible a square-designed image should be used.  A helpful hint is that your profile image should be uploaded at a size of 180 x 180 pixels (Facebook downsizes it to 160 x 160 pixels).

3.       Review Your Tab Thumbnails

Your tab thumbnails appear below your cover image and lead to the apps on your Page. Optimize your tab thumbnails to capture your visitor’s attention. Do this by using simple fonts and use a shorten call to action.

4.       Use Facebook Apps

Facebook apps are a great ways to boost engagement on your Page. Apps offer your visitors incentives and an interactive platform, which can boost your engagement rates. They are mostly used for running contests and offering deals and should have a sign up list for eNewsletters. Helpful hint: be sure your contest and deal meets Facebook’s promotion guidelines.  

5.       Maximize Your About Short Description

Your Facebook Page utilizes a brief description of approximately 155 characters that displays below the cover image and the profile image at the top of your Page. Maximize your short description by providing a concise, informative statement, with your website URL.

6.       Complete The Entire About Section

Be sure to complete the Company Overview, Description, General Information and Mission sections. The About area(s) are indexed by search engines and should contain relevant keywords. Also, be sure to include your address in the General Information to optimize for local search.

7.       Categorize Your Business Correctly

If you’re a local business with a physical brick-and-mortar location, this is very important. You want customers to come and visit your place, so be sure to optimize your category and Check-in option.

8.       Check Your Notification Settings

It is recommended that companies and Page managers review your settings, managers and notification settings occasionally. Responding to comments, posts and messages I recommend keeping all notifications on. This is the key to good online customer service. If your community is engaging with you, be sure you respond to them!

9.       Activate Replies to Comments

This is a helpful hint as it’s a new Facebook feature (released in March 2013). When this feature is enabled, it allows Pages to offer their community the ability to reply to a specific comment in a thread resulting in better interaction around a comment.

Facebook Contests – Your 10 Tips to a Successful Contest

Who doesn’t like to win a contest? I’m pretty sure everyone likes to be a winner.

ImageWith a user base of 955 million monthly active users (June 2012), Facebook is the social platform where your contests can be very successful and provide ROI, if executed properly. Success with contests, just like any marketing efforts, it all depends on the planning and execution (consider 3 P’s: Planning, Prize and Promotion. Plan). Better yet, if you follow these 10 tips you will be right on track to running a successful Facebook contest.

1. Decide if you need a contest

This is always the best place to start when planning any marketing campaign. Evaluate your brand and market and the impact of an online contest. If you’re a B2B company that deals in a niche market, a Facebook contest might not help you gain a meaningful number of new clients. Granted it’s all about good execution and follow through.

2. Set contest goals

What do you want to achieve by running the contest? Do you want to increase brand exposure, launch a new product line, increase the number of likes for your page, build user engagement, gather user feedback or develop brand advocates? The bottom line: have specific goals and don’t run a contest just because you can.

3. Select a contest type

There are four basic types of contests you can run on Facebook: sweepstakes, essay, photo and video. Matching the type of contest with your target audience is very important. Video, photo and essay contests will give you lots of content for your page, but they also require more effort to enter. A sweepstakes contest is easy to enter and you can set it up so that you get a few key pieces of information from your customers.

4. Know Facebook’s contest policies and rules

Facebook has a lot of rules and regulations for contests run on the site. Facebook insists that contests explicitly state that Facebook is not sponsoring the giveaway. Violating any of Facebook’s rules will result in your contest, and possibly your page, being shut down, which you do not want.  

5. Have your private policy ready

Your private policy explains the intended use of the data you collect during the contest. If you plan to use the information outside of judging the contest, you need to mention that in the policy. As a result, your link to the privacy policy should be available on your contest app. Also, according to Facebook, you need to specify your own rules, terms and conditions and contest eligibility requirements.

6. Run your contest through a third-party app

There are lots of companies that provide contest support, but you will want to make sure the one you choose offers a 3 key features: flexibility, affordability and mobility.

7. Pick an awesome prize

Most importantly make sure you pick a prize that your target audience wants. You can always do a survey before the contest to help decide what the prize should be. The prize does not have to be very expensive, but the value of your prize should reflect the effort participants need to make to enter.

8. Keep it simple 

The simpler it is to enter your contest, the more people will get in. Your contest should be easy to find and easy to enter. Ask for less information such as the entrant’s name, age and email address.

9. Promote your contest

If you’re hosting a contest on Facebook, make it social and don’t just post details to your page. Post and send scheduled reminders about the contest through tweets, email newsletters and posts on your Facebook Timeline. You can also increase your promotional reach by using Facebook ads. Ensure your contest is well-integrated into all concurrent marketing channels.

10. Post-contest follow-up and results

Be sure utilizing the information collected after the contest is over and assess the responses and feedback of customers. The easiest way to do this is to organize the data into a spreadsheet and compare the responses. Also, make sure you follow-up with your audience – listening and re-engaging is very important to your brand and marketing strategy. Let the participants know that you value their suggestions as this will motivate and increase future customer interaction. 

Your Business Facebook Marketing Checklist

Well my mother just recently joined the social media world, bit the bullet and create a Facebook account. While she may have been a bit late jumping on the Facebook band wagon, the long distance telephone training sure brought her up to speed. With a wealth of opportunity for business, Facebook is now a necessity for companies. Hopefully these 9 tips will help you succeed with your Company Facebook Page.

1. You’re a Page, not a Profile

This is important very important for branding and communicating with customers. You’re not trying to make friends; you’re building an online presence and community. Start building your likes on a business page today!

2. Keep Things Current

This is a social media necessity. As you change your marketing campaigns and strategies your profile, including the About box, should change. Do a full update regularly and remember to keep updating, sharing and starting conversations. An open dialog with interesting posts, photos, and open-ended questions will drive your engagement and conversion rates.

3. Make it Visual

This means you need content. New photos and videos will help increase your social reach.

4. Schedule your Content

Avoid becoming a dull page. Scheduling will also help you stay current and avoid becoming a dull and forgotten. Take control, and see the results you planned for become realized. Lastly, test for best timing.

5. Data, Data, Analytics

Facebook provides an ample amount of analytics, which you can export. The number of likes, followers, and other interactions can provide valuable insight into what is and is not effective. Data is always good and helpful, and it’s easier than you might think to gather interaction data from Facebook.

6. Now Who Doesn’t Like a Contest?

Engagement is everything, and a contest is a great investment.  Contests attract new leads and customers and can revitalize your company page. Want new likes? Just encourage people to like, comment and share.

7. Website Integration is Key

This isn’t just for Facebook. All social media accounts should be integrated prominently on you website driving traffic to all of your online profiles, building an interactive community.

8. Facebook has Rules – Follow Them

If you don’t know already, Facebook has its own rule book  Don’t worry it’s available online. Rules include contests, advertising and photos to name a few. It’s always good to know your rules, you don’t want to get banned.

9. It’s 2013 – Think Mobile

Your entire online strategy needs to be optimized for mobile and this includes your Facebook page. Double checking your online content for mobile viewing is always recommended.

Happy Facebooking!