You Need an Online Strategy

If you or your company havent considered creating an online marketing strategy you should. Not only because your competitors are online, but consumers and potential clients are as well.

A recent report from economist Todd Hirsch has pointed out that:

“according to the most recent survey by Statistics Canada, Albertans had one of the highest Internet usage rates in 2012 and outpaced the nation. About 85.3% of those aged 16 and older used the Internet for personal use, up from 83% in 2010. That compares with 83% of Canadians who accessed the Internet for personal use, up from 80% in 2010.”

If this doesn’t convince you to create an online marketing strategy I don’t know what will. Companies will also need to take mobile into account and create a mobile marketing strategy as well since consumers are increasingly accessing the internet from mobile devices.