Advocacy is an important tool for brands to leverage and build strategies around. Companies should strive to mobilize their customers, employees, and influencers, and turn them into highly productive and powerful brand advocates. These advocates can influence and support your established sales and marketing channels.
Here are 3 reasons why advocacy strategies are a critical channel to build.
1. Credibility and Trust
Consumers trust their fellow consumers and what they say. While your brand should still communicate your products and services, advocates can help consumers learn information quickly and they will help build your credibility and transparency.
2. Influence and Powerful Voice
Advocates can reach potential buyers and partners quickly and easily. Advocates can do many things on a brand’s behalf including referring friends, writing testimonials, forwarding content, and sharing new products and promotions.
3. Advocates Extend your Sales Force
Advocates know when friends and acquaintances in their networks are available or “in the market.” This is information that brands don’t have. More importantly, the more people that are talking about and marketing your products or services will help increase your chances of success. Your social brand advocates can even drive results that are better than you than traditional methods.
Your potential brand advocates, customers, influencers, and employees, are an invaluable source of market and sales support. Business leaders can identify and mobilize their advocates to help increase brand awareness, generate high-quality leads and increase customer engagement. Companies need to create strategies and tactics set up to generate, track, and manage brand advocacy.