5 Online Marketing Tactics Your Small Business Should Start Today

While marketing your small business online is not the most difficult task, it does take time and effort. The best part about marketing online is that you can learn as you go, you just need to commit to being active online.

*Note: Online marketing will reflect either positively or negatively on your business so be sure your online strategy provides authentic, valuable and quality content. 

1. Blog

It can help position you as an expert in your industry, bring more traffic to your website, grow a loyal fan base, and generate buzz and interest in what you have to offer.

2. Twitter

Twitter is about holding a conversation and networking, so don’t advertise, but interact (frequently) and be personable instead.

3. Participate in Groups & Conversations on LinkedIn

This simple activity can be completed every morning, twice a week, or whenever you have time and it will help increase your exposure to industry players and hopefully potential prospects.

Being helpful and demonstrating your knowledge will build credibility for your business, and it could earn you actual business leads and connections.

4. Launch an email newsletter

Email marketing is still a powerful way to grow a business online and should definitely be one of your online strategies. I recommend looking into MailChimp and Constant Contact, which offer flexible, affordable prices.

5. Demonstrate your knowledge as an expert guest author

A great way to demonstrate your expertise (and knowledge) is to guest author in someone else’s article, blog, podcast, or video. Guest authoring can help you gain exposure to a new audience and is a good way to boost your SEO.

Overall, growing your online presence (and credibility) is about demonstrating your knowledge in a niche and encouraging a growing community of brand advocates who appreciate your advice and your brand.


5 Quick Investor Tips

Here are 5 important tips to consider when approaching investors (or thinking about it).

1. Cash is king. Be sure to build up and prove you are able to manage your cash flow. Cash flow management can easily kill your companies – be careful!

2. The company must have sales. Angel Investors and Venture Capitalists will invest after you have your first customer. If you’ve ever watched Dragons Den you need to have a history sales before looking for investors.

3. Keep investors top of mind. Consider your family, friends and co-founders – are you comfortable losing their money? Keeping them top of mind will, hopefully, help you make sound business decisions.

4. Decide if control of your company is absolutely necessary. Company control is relative and should align with your personal and professional values.  

5. Practice telling your story. It will be very important for you to set yourself apart from the competition and address your ‘so what’ factor.