Email marketing is a very effective and popular tool to help promote your company, brand and everything associated. Here are 5 quick tips to quickly help improve your email marketing campaign.
1. Use Consistent Fonts for Headlines & Paragraph Text
Simply put this is branding 101. Consistency is the ultimate key to your brand recognition and to its success. By using consistent font sizes and colors you can achieve a clean and professional look for your newsletters, while also making them easier to read. There should also be a noticeable size difference between article headlines and your text.
2. Integrate your Marketing Campaigns
This will help increase your reach and drive results. Cross-promotion between your networks is essential. Utilize all your channels including Social Media, which can be easily integrated into your email marketing campaigns. Also, be sure to use URL’s to link your eNewsletters to valuable online content. Credibility is king and that makes content the queen.
3. Include your Brand, Logo & Colors
All of your marketing, including your eNewsletters, should be consistent (tip #1) and this includes your brand and logo colors. Your eNewsletter’s colors should resemble your company and should always contain your logo. This step can help ensure that your recipients recognize your company as soon as they open the email. Don’t worry though, different colors can still be used, just use them sparingly.
4. Use Images & Videos
As with all marketing endeavors (both on and off-line) photos and videos foster engagement and can help make your content go viral. Use them well.
5. Watch the length
“How long should an email be?” It’s best to use your own discretion, but you should be mindful of the page fold (e.g. any content that you must scroll to read). Also, the longer the newsletter the greater the chance of your content not being read. If your emails and articles are ending up very lengthy, I recommend using a teaser or a lead-in with a read more link to a website (or a document). This can help you reduce the length of your eNewsletters and will also help you gauge engagement through click-through reports.
Want to know more than 5 tips? Ready to get started? Contact me at Marketing Directions for more information and for personalized assistance.