While marketing your small business online is not the most difficult task, it does take time and effort. The best part about marketing online is that you can learn as you go, you just need to commit to being active online.
*Note: Online marketing will reflect either positively or negatively on your business so be sure your online strategy provides authentic, valuable and quality content.
It can help position you as an expert in your industry, bring more traffic to your website, grow a loyal fan base, and generate buzz and interest in what you have to offer.
Twitter is about holding a conversation and networking, so don’t advertise, but interact (frequently) and be personable instead.
3. Participate in Groups & Conversations on LinkedIn
This simple activity can be completed every morning, twice a week, or whenever you have time and it will help increase your exposure to industry players and hopefully potential prospects.
Being helpful and demonstrating your knowledge will build credibility for your business, and it could earn you actual business leads and connections.
4. Launch an email newsletter
Email marketing is still a powerful way to grow a business online and should definitely be one of your online strategies. I recommend looking into MailChimp and Constant Contact, which offer flexible, affordable prices.
5. Demonstrate your knowledge as an expert guest author
A great way to demonstrate your expertise (and knowledge) is to guest author in someone else’s article, blog, podcast, or video. Guest authoring can help you gain exposure to a new audience and is a good way to boost your SEO.
Overall, growing your online presence (and credibility) is about demonstrating your knowledge in a niche and encouraging a growing community of brand advocates who appreciate your advice and your brand.