1. Your competitors have a website and social media program
If this doesn’t get you motivated I don’t know what will. Either way who doesn’t love some good ole’ fashion business competition.
2. Make your website the stronghold of your entire online marketing strategy
If you don’t think your website is ready to compete, update it now. What is the first thing people search for online? Your website.
3. Your business is open 24/7
Even though your open light may not be open 24/7, your website and online campaigns are – make it count.
4. Think of it as an online brochure
Updating content online is cheaper, quicker and easier than with print material. It also provides you with the ability to provide more comprehensive information and will save your on expensive printing and distribution costs.
5. Extend your reach to new global markets
Through the use of the internet (and an online strategy) you can be a global player and potentially increase your reach.
6. Provide improved customer service
Easily achieve this by providing answers to questions on your website, FAQ’s, online forms and documents. My personal favorite is when companies offer customer service via social media. Being available around the clock will help you increase accessibility, visibility and customer service as a result.
7. Be sure to present a professional image
A professional website and campaign, can help a small business build credibility, instill confidence and look bigger than you might actually be. Having a professional online look can also help you drive boost online sales and conversions.
8. Sell your products online
Selling your products through your website or social media accounts can be an affordable alternative to renting a traditional bricks-n-mortar business and can be a great way to start a business. Be sure to provide secure online purchasing (e.g. PayPal)
9. Generate leads
Gather customer information by using forms and surveys and let the leads come to you. I recommend building a marketing content strategy to complement this tip as well.
10. Create a 2-way discussion
Nothing beats social media, when trying to establish an interactive dialogue with your customers. People are busy and don’t like to wait for a response. There are many different social media platforms in use today. For help selecting the right one, read my previous blog post by clicking here.