10 Reasons Your Company Needs an Online & Social Media Strategy

1. Your competitors have a website and social media program 

If this doesn’t get you motivated I don’t know what will. Either way who doesn’t love some good ole’ fashion business competition.

2. Make your website the stronghold of your entire online marketing strategy

If you don’t think your website is ready to compete, update it now. What is the first thing people search for online? Your website.

3. Your business is open 24/7
Even though your open light may not be open 24/7, your website and online campaigns are – make it count.

4. Think of it as an online brochure
Updating content online is cheaper, quicker and easier than with print material. It also provides you with the ability to provide more comprehensive information and will save your on expensive printing and distribution costs.

5. Extend your reach to new global markets
Through the use of the internet (and an online strategy) you can be a global player and potentially increase your reach.

6. Provide improved customer service
Easily achieve this by providing answers to questions on your website, FAQ’s, online forms and documents. My personal favorite is when companies offer customer service via social media. Being available around the clock will help you increase accessibility, visibility and customer service as a result.

7. Be sure to present a professional image

A professional website and campaign, can help a small business build credibility, instill confidence and look bigger than you might actually be. Having a professional online look can also help you drive boost online sales and conversions.

8. Sell your products online
Selling your products through your website or social media accounts can be an affordable alternative to renting a traditional bricks-n-mortar business and can be a great way to start a business. Be sure to provide secure online purchasing (e.g. PayPal)

9. Generate leads
Gather customer information by using forms and surveys and let the leads come to you. I recommend building a marketing content strategy to complement this tip as well.

10. Create a 2-way discussion
Nothing beats social media, when trying to establish an interactive dialogue with your customers. People are busy and don’t like to wait for a response. There are many different social media platforms in use today. For help selecting the right one, read my previous blog post by clicking here.


Selecting the Right Social Network for your Small Business


We know that as a small business you have to manage a limited, tight budget. All promotional and performance boosting initiatives, must be a calculated and strategic move and need to help drive growth. Online marketing, and social media, can help small business cut costs and the ability to showcase themselves. Both big brands and small businesses are now realizing that social media sites are invaluable marketing platforms. With millions of users online, it’s important for your company to choose the right social media channel. In an article by Emily Maltby and Shira Ovide (of the Wall Street Journal), not all social media tools can help your company grow. Here are 2 helpful and essential tips to help you choose the appropriate social media platform.

1.       Consider more than just site popularity

While Facebook is still considered to be the number one social network (over a billion monthly active users and over 600 million mobile users),  Twitter comes in second, with over 500 million registered users and 200 million active tweeters. YouTube has over a billion users and more than four billion views per day, but it is not considered to be a social media network by everyone. While LinkedIn only boasts approximately 200 million users it is also a preferred option to network professionally worldwide. It may be easy for business owners (and marketers) to select the top 2 (Facebook and Twitter), but it is important to consider many different social media a platforms as they all provide differing benefits. A few examples include: Pinterest, Instagram, Foursquare, and Google+.

 2.       Find one that works

Benchmark, test and review – it’s that simple. The most important factor to consider when choosing what social media tool should be selected and used by a small business is its effectiveness. The company must consider how to tool will reflect the brand, the interests of the company and the products and the services provided.

Online and most importantly social media marketing can give your small business a personalized and affordable option to increase your exposure and to compete with your competitors. With professional social media profiles your company will look credible and engaging. Your SEO will also increase, which is an added bonus as well.

If you need help selecting the appropriate social media networks, please feel free to reach out to me directly – I’m fairly active on my various social media accounts.