Have You Created Your Content Calendar? Here Are 4 Tips To Help!

It’s the end of the year and the home stretch is in reach. Don’t forget to complete your content calendar for 2014. Content calendars can help you plan out a clear plan of attack for the New Year. Planning ahead will help you pre-empt writers block and allows you to construct a strategic digital marketing roadmap. It’s important to note that every content calendar is different, because every company is different. Make a separate Outlook or Google calendar or event an Excel spreadsheet.

It’s also important to remember that your content calendar is not static and none of your information is ‘set in stone’. Feel free to add new campaigns, move them around or delete them. Here are 4 more tips to help you get started.

1. Plan for holidays
Start by including major holidays on the calendar. Google when these are and plan around them throughout the year (e.g. Christmas, Easter, Thanksgiving, etc.). Also include all of the lesser known holidays too, even if you don’t market specifically for them.

2. Add events
While you may not know all of next year’s events, this is a great second place to start. Add events such as conferences, company events, client appreciation events, etc. These events will influence the content in your emails campaigns. Also include internal events and time off schedules, as this can affect content marketing production.

3. Include email marketing campaigns
Hubspot as stated that email marketing has the best ROI in the industry. Add each type of campaign you are planning to create throughout the year. Examples can include daily/weekly/monthly newsletters, welcome series, re-engagement campaigns, special offers, sales, new products, events, etc. I also recommend color coding each type.  for a wide picture of when it occurs over time. This is also a good time to brainstorm and make note of new campaigns and ideas. If you have a blog, you should also considering brainstorming and noting topics/ideas for your blog as well.

4. Add the extras
Find the right balance, but feel free to include additional marketing campaigns (on and offline), social media promotions and contests. Adding these will help enhance the content you have in your email marketing and as a result it should help increase your customer engagement.

Good luck with your calendar and if I missed any tips or ideas please feel free to sharing them in my comments! 


12 Questions to Inspire your Marketing and Content Creation

Implement these 12 tips when you need fresh marketing and content ideas:

  1. What needs do my customers have?
  2. What are the common pain points of my customers?
  3. How do we add value to our customers?
  4. What service or product examples could be highlighted with case studies or testimonials?
  5. What is currently innovative or trendy?
  6. What makes us different and stand out from our competition?
  7. How can we create a connection with our customers?
  8. Why customers like us and what keeps them coming back?
  9. What company news, information or behind the scenes moments will people find interesting?
  10. How can we maintain and strengthen relationships with our existing customers?
  11. How can we communicate our brand and our values?
  12. What common questions do customers ask us?

6 Principles of Epic Content Marketing

I stumbled upon a great content marketing article the other day and decided to share. In principles of epic content marketing, Pulizzi lists 6 ways that CMOs can step up their content marketing engine:

  1. Epic content fills a need with your audience (and hopefully industry)
  2. Communicate consistently (not only for campaigns)
  3. Find and use your unique and human voice (easy right?)
  4. Express a valuable point of view (
  5. Avoid sales speak (and increase educational content)
  6. Be recognized as the best in class (or industry/niche)

“The problem right now is that most marketers are looking at metrics as objectives [for example, counting followers or looking at Web traffic]. What we want to focus on is Return on Objective (ROO).” Ultimately, you need to create and follow a content marketing plan.