The world of social media is constantly changing. Luckily, I think it is for the better. Here are 5 tips to help get you started off on the right foot.
Tip #1: Be consistent
Creating content through your blog and social media profiles regularly will allow you to steadily grow your audience and followers. Content generation will also increase your organic SEO. Also, having a consistent voice will help you to increase your brand power and awareness online.
Tip #2: Provide value
This is just common sense. Simply put, if you’re not providing value, then you no one will care. Consider giving back to the social media community by providing content that your audience will value. eBooks, infographics, whitepapers, PDF reports, useful graphics or templates are some of the ways you can give valuable content to grow your social media followers.
Tip #3: Consider K.I.S.S-ing your content
If you haven’t heard of the Keep It Significant and Shareable (or K.I.S.S.) idea, then you are missing out. By creating and sharing engaging content interest will generate and hopefully your audience will remember you for a long time. You can also build your trust by linking out to credible, authority sources.
Tip #4: Optimize your profiles
You cannot grow your online presence with out having a valuable, consistent profile. It needs to be developed with a purpose. Before you can grow your social media audience, you need to tell who you are and what your business is all about. Hopefully you can demonstrate and display your value proposition. A good way to start is to optimize your Facebook, Twitter, Google+, or LinkedIn with the relevant information. Adding personal, humanizing touches will help you to secure your place in the social media community as a relevant, engaging brand.
Tip #5: Be visual
Leverage visual content as much as you can. Infographics are a huge trend right now. So are good, high quality images. By leveraging shareable images, your company should be able to engage your audience and build a loyal following on the internet.