7 Reasons to Create a Simple Marketing Plan

A simple marketing plan can effectively outline all the important areas that you need to successfully and consistently market your business. Every small business should create a marketing plan. Here are 7 reasons why your business needs a realistic, yet simple marketing plan.

  1. Create a vision for your business
  2. Solidify your mission (and mission statement)
  3. Outline your goals and what you want to accomplish
  4. Describe your ideal client
  5. Articulate what makes you different (your unique value proposition)
  6. Provide a road map for achieving your goals (this means create a plan)
  7. Track your progress

Adopt a Lean Approach to Strategy

By creating an agile strategy, your company should be able to drive actionable insight and develop an informed plan. When executed effectively, a lean framework approach to strategy should focus on three interrelated steps. These steps will design an informed road map, which should achieve results quickly.

  1. Investigation 

Understanding the current marketplace trends will help to access the competitive landscape facing your organization. An understanding of customer personas and their engagement journey, as well as stakeholder and market interviews will prioritize key criteria of the value, which should be aligned with the objectives of the business.

  1. Formulation 

This involves exploration of the existing and future strategic plans while harnessing market trends, a customer experience audit, and a competitive analysis that identifies unconsidered opportunities.

  1. Activation 

The final step is to combine all initiatives that have passed the internal strategic audit and aligns with the overall business strategy and opportunities. These opportunities should then be evaluated through the value to your target audience and to your business. Ultimately, your organization must have the ability to execute the strategy effectively and consistently.

The prioritized opportunities with the highest value will form the basis for your lean activation plan. Lastly, your lean strategic plan should have a properly crafted business case, which includes a cost-benefit analysis, technological assessment, projected ROI, and a multi-phase road map for ongoing innovation.

Adopting lean principles for strategy ensures that complexity, rigidity, and friction are replaced with simplicity, adaptability, and speed. Accelerating market demands can only be combated through accelerated road-mapping developed through actionable insights and informed planning.