Here are 5 Ways to Create Shareworthy Content

Is your content engaging and shareworthy? Here are 5 quick tips to help you create shareworthy content:

  1. Start a conversation
    Write your content so it reads like a conversation. End the content by asking a question or encouraging feedback in your social channels and providing links for readers to do so.
  2. Share conversations from your social channels
    Include content from your social channels across all your social platforms and in your various online channels. Show tweets where your brand is mentioned, share blog/Facebook post comments and invite consumers to join into the conversation.
  3. Format Appropriately
    Content formatted in accordingly can lead to increased social sharing. Create lists of tips or best practices, announce industry events, provide solutions to common problems and highlight important industry news.
  4. Enable sharing of multimedia content
    Providing links to your photos, videos, podcasts or other interactive content is recommended. The goals of your multimedia content should be creating interest, providing valuable information and encouraging social sharing through the use of sharing links.
  5. Recap your most popular social content
    Include a list of your “best of” content from your social channels. Include your most popular blog posts, your most re-tweeted tweets or your most commented Facebook posts. Share this across all your online marketing channels.

The Top 5 Ways to Use Social Media for Branding

A brand can help you (and your name) stand out from the crowd. There are many ways to brand and social media is one you should use. Your ability to use social media for branding will greatly depend on having a clear underlining fundamental understanding of social branding concepts.

Benefits of using Social Media for Branding:

  • Virtually Free
  • Wide Audience Base
  • Comprehensive Multimedia support
  • Massive untapped potential


1) Facebook Fan Page

Facebook Fan Pages are amongst the best social media tools for branding simply because it has amazing potential to build a great fan following for your business. There’s no other social network in the world with over 1.15 billion active users, 16 billion pieces of content, 11 million active pages and almost 60 million users becoming fans of Facebook Pages each day.

2) Twitter

What can 140 characters of text do to establish your brand? A lot! Twitter is a great brand for building a reputation. You can reach out to millions of prospect customers with a few twitter clicks. You can access twitter from your computer, your phone – from the twitter website or through any of the thousands apps available for twitter. Twitter allows you to start conversations with like-minded peers/ prospects, share valuable news and information, build your audience, stay connected with latest events and finally build and monitor your own brand and reputation.

3) LinkedIn

LinkedIn is known for its networking capabilities. It’s very important that you take advantage of that. Start by adding people you know to your network. Then, when you’ve built up a good-sized network, you can start to see people from your friends’ networks. It’s a great way to interact with and meet people who could be crucial to your industry or business.

LinkedIn allows you to participate in conversations, which gives you a great opportunity to be a voice for your industry and show how much of an expert you are. Join some groups that relate to your niche and get in on the conversation. This will also help you to network with people in your niche.

4) YouTube

Most customers like to see brands in action rather than go by word of mouth. YouTube offers a great way where you can show videos of how your brand works and how you’re superior than your competitors. Create your own branded channel on YouTube and see the world of difference that it makes to your online audience.

5) Blog

I love to read about a brand before I get associated with it. In today’s modern age, many consumers think alike and are keen to spend some time reading about brands before they commit to them. A blog is a great place to showcase your brand. Coupled with SEO and smart tags, blogs are a great way to establish your brand online. Blogs help spread brand-awareness as well as serve as a great medium to educate users about the details of a brand and business.

Keys to Social Media Success for Large Companies

Are you working to implementing and optimizing social media in a large company? If so these 9 keys to success, can help you drive your results:

1. Document, review and revise your strategy
2. Define the roles and responsibilities of those involved
3. Create and follow a defined process
4. Spend time to create your content calendar and update as needed
5. Utilize technology simplify and save time
6. Engage influencers and delegate work to all-star team members
7. Target your content and distribute it accordingly
8. Track and measure your results through analytics
9. Continue to learn, optimize and grow

Creating a Social Media Strategy The Forrester Post Way

The Forrester Post method is one of the best ways to develop a social media strategy. The 4 elements developed by Forrester Research are conveniently presented as a memorable acronym POST:


  • People. Who is your target group? What kind of clients and prospects do you have? How do they behave online? Knowing the people who you want to communicate with and where they are is where, is where you should be.
  • Objectives. What are your goals? Do you want to increase leads, track conversion, generate awareness, gain insight or foster engagement? Do you want to talk, collaborate, immobilize or evangelize? Deciding on your objective before selecting a technology will help you in the long run.
  • Strategy. How are you going to reach your objectives? Make a plan and envision where you would like to end up. Use this to plan backwards. Which direction(s) would you like to take? How are you going to improve your relationship with your customers? What do you want to get out of these relationships? What will be different when you are done?
  • Technologies. What technologies and applications should you use to accomplish the first 3 steps (P-O-S)? What is a reasonable yet accurate timeline? Whether this means an online community, a blog, a few blogs, or some dashboards, this should be your last step.

This may sound complicated, but it’s not. The Forrester Post method can help you create an effective and well-thought out social media strategy.

5 Ways to Develop Your Social Media Marketing Goals

To get your social media marketing on track, here are five steps to develop effective, actionable objectives for your program.

  1. Define specific and actionable goals.
  2. Get buy-in from senior management.
  3. Use metrics related to your business goals.
  4. Make your social media activity trackable.
  5. Incorporate your social media marketing into your overall plan.

4 Social Media Tactics Your Company Should Implement

If social media isn’t a critical element in your online marketing strategy, it should be. Having a presence on social media sites like Facebook, Twitter, Google+, YouTube and LinkedIn can add significant value to your company and brand. Although, you cannot have a social media account that simply broadcasts news. To attract and retain customers while building a strong online brand, your business will need to be active on social media. Brands must provide valuable information and engage with their followers. Here are 4 tactics your company should be doing on social media:

  1. Engagement and Customer Service

Your goal should be to engage with your customers. Fostering a healthy online relationship means that you need to listen to what your customers are saying about you. This also gives you an opportunity to provide high quality customer service. Responding to customer questions and resolving issues over social media can show that you care. Tools like Hootsuite can help you monitor your brand over social media. Remember people will expect responses on your regular schedule, so be sure to set the tone early.

  1. Market Research 

Use social media as a marketing research tool. For example, if you are launching a new product, you can ask your fans and followers what their opinion is on various details. Social media can help you accumulate real, valuable market research at no cost. Engaging with your customers for their opinions can help build trust and credibility.

  1. Study Your Competitors

Social media allows you an opportunity to learn about your competitors. It’s good to know what your competitors are doing, because this can help you to differentiate and learn. Not only that, it will help keep you on the top of your game. Be sure to use this information to update your business and marketing strategy. Keep your friends close and keep your enemies closer.

  1. Present Yourself As An Industry Expert

Content marketing can help you differentiate yourself and establish you as an industry expert. By sharing information like tips, advice and by answering questions about your industry, you can position yourself as an expert and valuable resource. Build a content sharing strategy and plan where you can provide valuable insight.

Grow Your Small Business Social Media Audience – 5 Tips

The world of social media is constantly changing. Luckily, I think it is for the better. Here are 5 tips to help get you started off on the right foot.

Tip #1: Be consistent

Creating content through your blog and social media profiles regularly will allow you to steadily grow your audience and followers. Content generation will also increase your organic SEO. Also, having a consistent voice will help you to increase your brand power and awareness online.

Tip #2: Provide value

This is just common sense. Simply put, if you’re not providing value, then you no one will care. Consider giving back to the social media community by providing content that your audience will value. eBooks, infographics, whitepapers, PDF reports, useful graphics or templates are some of the ways you can give valuable content to grow your social media followers.

Tip #3: Consider K.I.S.S-ing your content

If you haven’t heard of the Keep It Significant and Shareable (or K.I.S.S.) idea, then you are missing out. By creating and sharing engaging content interest will generate and hopefully your audience will remember you for a long time. You can also build your trust by linking out to credible, authority sources.

Tip #4: Optimize your profiles

You cannot grow your online presence with out having a valuable, consistent profile. It needs to be developed with a purpose. Before you can grow your social media audience, you need to tell who you are and what your business is all about. Hopefully you can demonstrate and display your value proposition. A good way to start is to optimize your Facebook, Twitter, Google+, or LinkedIn with the relevant information. Adding personal, humanizing touches will help you to secure your place in the social media community as a relevant, engaging brand.

Tip #5: Be visual

Leverage visual content as much as you can. Infographics are a huge trend right now. So are good, high quality images. By leveraging shareable images, your company should be able to engage your audience  and build a loyal following on the internet.

Creating a Social Media Posting Plan

  1. Consider your brand

Start by thinking about your brand, what makes your business unique and the personality you want to convey to your customers and followers. It’s best to stay consistent in your messaging so that your posts feel personal and authentic.

  1. Set goals

What are your reasons for creating the page? You can use your page to do many things, such as find new customers, build you brand and relationships with current customers, promote events and special offers, communicate with internal teams and much more. Whatever your goals are, it’s helpful to be detailed and specific so you can devise an actionable plan for reaching these goals.

  1. Know your customer

Once you have a few goals in mind, think about your customer and what kind of things they want to see from you. What will get them excited? What will keep them engaged?

  1. Create a posting calendar

Create a calendar and a plan. Decide how often and what type of content you want to post each day. Plan it out and write it down – I recommend spreadsheeting it out in Excel. Remember; do not to post all you content at once to avoid overwhelming your followers.

Increase Your Online Presence with Digital Marketing

Businesses are becoming increasingly reliant on the internet and digital marketing to inform and educate prospective and existing customers. While content marketing plays a vital role in conveying a company’s brand message, online engagement is critical to promoting this message and solidifying relationships with your target audience. Online engagement tools such as social media and email marketing allows a company to interact with prospects and customers dynamically and transparently, driving home its core message.


Social media is one of the greatest community building tools in history. Content shared on social media amplifies a company’s online presence, while transparent social exchanges project its authenticity. This helps to foster a longstanding connection with new prospects and existing customers. Social media marketing recognizes each social follower as a person interested in the company. Companies should use social to expand their reach and engage prospects on their terms. Also, businesses can use data gleaned from social interactions to better understand the interests, wants and needs of their target audience.


As consumers demand more relevance in the type of content received and the nature of its delivery, dynamic and personalized email marketing campaigns are becoming crucial to online promotion. Through a series coordinated emails, companies are able to send out highly personalized content tailored to customer segments at various stages in the buying cycle. These campaigns allow brands to efficiently nurture new prospects down the sales funnel and to stay connected with existing clients.


To form connections that matter, businesses need to produce original content that is exceptional, personalized, and relevant.  By responsively engaging with their audience over social media and email, companies are able to promote their content and message in a concise manner. Companies can also take advantage of analytics and the ability to adjust online campaigns easily to better hit their target market.

While social media, email marketing and mobile advertising are expected to increase, they only represent a few elements of a fully integrated marketing strategy.