It’s no longer enough for companies to simply have a website. Your website should have a strategy and objective. It should provide value and be easy to find. If no one can find you, you’re going to have a problem.
Here are 8 search engine optimization (SEO) tips to boost your website’s position in search results.
1. Think Like Your Customer
Think about what words and search terms your customers will use to search and find your customers. Do research and even ask your customers.
From this list, use these keywords in your static (webpage pages that don’t change) and dynamic (e.g. blogs, videos, etc.) content so you will rank higher when prospective customers search for those terms. You do have to remember that you’re competing against other companies in your industry for these keywords so avoid generic terms and invest in terms and phrases that will differentiate yourself. You can use free keyword tools from Google to help with this as well.
You should also integrate a search engine marketing (SEM) Pay-Per-Click (PPC) campaign. Create ads that resonate with your defined keyword list and your ads will appear above or beside the free search results including those terms. You will then pay the search engine company each time your link is clicked. Competition is stiff for keywords so if you don’t have a big budget, you will have to focus on your niche.
3. Include Keywords In Your Website
As mentioned above, start using your keywords in your website content and in your URL, webpage titles, subheaders, descriptions and metatags. Then, use the words in the text on each of the pages, but don’t overuse. You website copy should provide value, not irritate. The priority should be to make the content clear and easy to read. As Google webmaster guidelines state: “Make pages primarily for users, not for search engines.”
4. Work To Attract Linkbacks
The more sites that carry links to your site the higher you will rank on searches. Ask website owners of related sites to link their site to your site. You can also offer to carry a link to theirs in exchange for a link to yours. A good example of this is to guest author blogs. Focus on the quality of the links. The more popular the website, the more impactful they will be on your website SEO.
5. Publish Lots Of High Quality Content
The more content on your website, the more traffic you will attract from search engines. Publish compelling content—articles, videos and photos—and update it frequently.
6. Be Social
Social media is a great tool to have in your SEO strategy. Create company pages and link back to your website. Be active in online communities in your industry. Share content on Facebook, YouTube, LinkedIn or Twitter that brings visitors to your site.
7. Be Patient
Benchmark your site performance and monitor the results, but don’t expect fast results. It will take months to make significant improvements in your search engine rankings.
8. Measure Results & Work For Page One
Use free services like Google Analytics, Google Webmaster Tools and Moz to track the statistics on the behaviour of your visitors—how they found your site (search engine, referring website, etc.), their geographical location and how long they stayed on each page. This data can help you to improve your online strategy. You need to rank on page 1, no one really looks past it now.