Affordable Marketing Strategies

How much should I spend on some basic (or I’d say required) marketing strategies? Fees can range depending on the age and size of the company and national, local or global marketing goals. This should help get you started:

Branding
Inexpensive: 99designs can help you design and build up your brand (roughly $400, but it doesn’t include additional collateral: business cards, letter heads, email templates, etc.)
Good: A small agency may charge between $4,000 to $5,000 and should include all necessary collateral
Great: More than $10,000 and this is if you are going to a large agency who is creating your entire brand book, story and collateral, among other assets

Website
Inexpensive: Wix or WordPress can be a do-it-yourself website and can be free (minus time and effort)
Good: For a WordPress site designed to look like your brand, it will usually cost you around $3,500 (or more if you need a shopping cart)
Great: At least $15,000 – the price will depend on the objective, functionality, automation, design, etc.

Social media
Inexpensive: Do-it-yourself or hire an intern
Good: Between $1,500 and $2,500 for a small agency
Great: More than $4,000, which would be contingent on the number of platforms, listening software, amount of real-time interaction and PR integration (great tactic)

Advertising
Inexpensive: Word of mouth, tell your family and friends!
Good: Some social media marketing (between $300 and $500/month) and targeted display advertising ($500/month)
Great: Full social, outdoor, print, digital, pay-per-click will set you back at least $5,000/month (or more), but you’ll definitely have a presence

Content
Inexpensive: Do-it-yourself or hire an intern
Good: A freelancer platform like Odesk.com (you can name your own price)
Great: Agency content usually runs $250 and $1,000 per piece depending on word count and graphics

Events
Inexpensive: Show up and network at other people’s events
Good: Cross-market with another brand with the same target audience
Great: Full events strategy. For production teams, small event start at around $5,000

While marketing isn’t a one-size-fits-all these tactics should help you establish some presence and budget accordingly!

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