Twitter has become a great tool for markets and companies. This social media platform is sometimes overlooked when developing a social media and/or digital strategy. Most companies focus on Facebook, but this post will focus on Twitter and how Twitter ads can help leverage and expand Twitter’s ease of use and viral outreach. Twitter ads can help you offer timely, relevant and useful information targeted at a geographic specific area (even as close as a postal code).
Here are 4 reasons why you should consider Twitter ads as a tactic in your digital marketing arsenal:
- It’s easy to set up, use, target and monitor
- You can target specific areas (cities, towns, postal codes, new office locations, target markets/locations, etc.)
- You only pay for results that you set and manage (budget, followers, engagements, retweets, comments)
- Drive Mobile Foot Traffic (with geo-targeting and messaging)
Twitter’s geo-targeting features have enabled businesses to tailor their marketing strategy and increase their local presence. By providing users with thoughtful, helpful, useful content you will increase engagement and your online exposure.