Is your content engaging and shareworthy? Here are 5 quick tips to help you create shareworthy content:
- Start a conversation
Write your content so it reads like a conversation. End the content by asking a question or encouraging feedback in your social channels and providing links for readers to do so.
- Share conversations from your social channels
Include content from your social channels across all your social platforms and in your various online channels. Show tweets where your brand is mentioned, share blog/Facebook post comments and invite consumers to join into the conversation.
- Format Appropriately
Content formatted in accordingly can lead to increased social sharing. Create lists of tips or best practices, announce industry events, provide solutions to common problems and highlight important industry news.
- Enable sharing of multimedia content
Providing links to your photos, videos, podcasts or other interactive content is recommended. The goals of your multimedia content should be creating interest, providing valuable information and encouraging social sharing through the use of sharing links.
- Recap your most popular social content
Include a list of your “best of” content from your social channels. Include your most popular blog posts, your most re-tweeted tweets or your most commented Facebook posts. Share this across all your online marketing channels.