5 Ways to Develop Your Social Media Marketing Goals

To get your social media marketing on track, here are five steps to develop effective, actionable objectives for your program.

  1. Define specific and actionable goals.
  2. Get buy-in from senior management.
  3. Use metrics related to your business goals.
  4. Make your social media activity trackable.
  5. Incorporate your social media marketing into your overall plan.
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