3 Marketing Challenges When Targeting Tech Clients

Here are 3 tips to consider when working with a tech clients:

1. Turn complex ideas into compelling stories

Businesses with non-intuitive services or products pose a unique challenge to marketers. Storytelling is a necessary component in creating compelling marketing and content. Take time to learn your client’s story and create clear, compelling statements. Don’t be afraid of the technical complexity – embrace it. Being able to simplify business stories and clarify their advantages will help create a competitive advantage.

2. Balance casual with corporate

Tech companies are known for innovative work environments and many tech executives believe a casual setting helps build team morale.

3. Avoid a creative face-off

Marketing and tech companies strive to be innovative and creative (when done possible). While both companies may have talented, creative employees, it’s best to avoid a conflict. On a positive note, they will provide insight and direction, but you will need to manage their creative suggestions and influences. Ultimately, tech companies can provide marketers with a refreshing challenge.

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