If social media isn’t a critical element in your online marketing strategy, it should be. Having a presence on social media sites like Facebook, Twitter, Google+, YouTube and LinkedIn can add significant value to your company and brand. Although, you cannot have a social media account that simply broadcasts news. To attract and retain customers while building a strong online brand, your business will need to be active on social media. Brands must provide valuable information and engage with their followers. Here are 4 tactics your company should be doing on social media:
- Engagement and Customer Service
Your goal should be to engage with your customers. Fostering a healthy online relationship means that you need to listen to what your customers are saying about you. This also gives you an opportunity to provide high quality customer service. Responding to customer questions and resolving issues over social media can show that you care. Tools like Hootsuite can help you monitor your brand over social media. Remember people will expect responses on your regular schedule, so be sure to set the tone early.
- Market Research
Use social media as a marketing research tool. For example, if you are launching a new product, you can ask your fans and followers what their opinion is on various details. Social media can help you accumulate real, valuable market research at no cost. Engaging with your customers for their opinions can help build trust and credibility.
- Study Your Competitors
Social media allows you an opportunity to learn about your competitors. It’s good to know what your competitors are doing, because this can help you to differentiate and learn. Not only that, it will help keep you on the top of your game. Be sure to use this information to update your business and marketing strategy. Keep your friends close and keep your enemies closer.
- Present Yourself As An Industry Expert
Content marketing can help you differentiate yourself and establish you as an industry expert. By sharing information like tips, advice and by answering questions about your industry, you can position yourself as an expert and valuable resource. Build a content sharing strategy and plan where you can provide valuable insight.