- Consider your brand
Start by thinking about your brand, what makes your business unique and the personality you want to convey to your customers and followers. It’s best to stay consistent in your messaging so that your posts feel personal and authentic.
- Set goals
What are your reasons for creating the page? You can use your page to do many things, such as find new customers, build you brand and relationships with current customers, promote events and special offers, communicate with internal teams and much more. Whatever your goals are, it’s helpful to be detailed and specific so you can devise an actionable plan for reaching these goals.
- Know your customer
Once you have a few goals in mind, think about your customer and what kind of things they want to see from you. What will get them excited? What will keep them engaged?
- Create a posting calendar
Create a calendar and a plan. Decide how often and what type of content you want to post each day. Plan it out and write it down – I recommend spreadsheeting it out in Excel. Remember; do not to post all you content at once to avoid overwhelming your followers.