The Main Components of an Effective Business Plan

  • Executive Summary: It is a page that highlights the the business plan.
  • Company Description: Legal establishment, history, start-up plans, etc.
  • Product or Service: Describe what you’re selling. Focus on customer benefits.
  • Market Analysis: You need to know your market, customer needs, where they are, how to reach them, etc.
  • Strategy and Implementation: Be specific. Include management responsibilities with dates and budget.
  • Management Team: Include backgrounds of key members of the team, personnel strategy, and details.
  • Financial Plan: Include profit and loss, cash flow, balance sheet, break-even analysis, assumptions, business ratios, etc.



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