If you want to be a successful digital or email marketer, it’s important that your subscribers open your emails. If your audience isn’t opening your emails, they won’t be able to take action. Ideally, you want your subscribers to continually open your emails and on a regular basis.
Here are 4 tips to help make sure your emails are being opened and read:
1. Solve a problem.
2. Save them money (provide value).
3. Educate as a thought leader.