Webinars are a great tool for your business to utilize. This digital platform can help build your reputation as a thought leader within your industry. Webinars can assist with lead generation, nurturing and the ability to share your expertise.
Here are 16 tips to help you plan and launch a successful webinar:
- Choose an interesting and engaging topic.
- Target a large, broad audience.
- Establish a reputation as a reliable thought leader.
- Set a goal for registrations.
- Pick the right prize.
- Consider giveaways.
- Schedule, schedule, schedule.
- Create an interactive, engaging and instructed landing page.
- Follow up with registrants.
- Make sure your reminder emails add value.
- Use social media to increase registrants and as a live day-of feed.
- Leverage your presenters as an advertising platform.
- Use the webinar to create a variety of content pieces (especially blogs).
- Embrace paid media (offline and online).
- Forge partnerships with other brands and thought leaders.
- Leverage your home page.