Technology has changed how people interact and influence each other. Marketing is no different. For marketing, it’s more than implementing the same old tactics, but about adopting and testing new tools. Marketing simply is the business of promoting and selling products or services. Traditional marketing focuses on promoting and selling products or service. It utilizes strategies such as direct sales, TV, radio, mail, print advertising (magazines, coupon books, billboards) and printed promotional materials (catalogs or brochures).
Traditional Marketing techniques have been tried and proven for years. However, the over use and abuse of some methods could compromise your marketing campaign and its success. Knowing when to use traditional Marketing techniques will determine the success or failure of your overall campaign. This is where measuring engagement and ROI comes in. While traditional marketing techniques still have a place in most marketing campaigns, the extent of how many and which techniques will depend on how well supported they are by modern marketing techniques. Remember, each dollar you spend should have a valuable return on investment (ROI).
Social Media Marketing is an important part of your marketing mix, but not the only one.
Historically, the best a company could do to retain a customer was to provide exceptional customer service. Luckily online and social media marketing have changed the game. Online or eMarketing can be an inexpensive, effective and measurable marketing tactic to drive customer traffic and improve your overall business. It is recommended that businesses follow the 80:20 rule when allocating funds between online:traditional marketing. Social media marketing is about recognizing that your existing customers are your best assets and allows you to influence customer behavior before and after the ‘sale’. Now you can engage your existing customers and remind them to return and support your brand.
It is important to note that social media marketing is not a replacement, but can be a critical tactic in your marketing mix. In fact, social media marketing works best when combined with other marketing tactics (e.g email) outline in your marketing strategy.