6 Principles of Epic Content Marketing

I stumbled upon a great content marketing article the other day and decided to share. In principles of epic content marketing, Pulizzi lists 6 ways that CMOs can step up their content marketing engine:

  1. Epic content fills a need with your audience (and hopefully industry)
  2. Communicate consistently (not only for campaigns)
  3. Find and use your unique and human voice (easy right?)
  4. Express a valuable point of view (
  5. Avoid sales speak (and increase educational content)
  6. Be recognized as the best in class (or industry/niche)

“The problem right now is that most marketers are looking at metrics as objectives [for example, counting followers or looking at Web traffic]. What we want to focus on is Return on Objective (ROO).” Ultimately, you need to create and follow a content marketing plan.

Advertisements

3 thoughts on “6 Principles of Epic Content Marketing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s