Now these are some good ads!
Insight is not something that consumers ever knew before. That would be knowledge not insight. It’s not data or fact about your brand that you want to tell. Oddly enough, Insight is something that everyone already knows. Insight comes to life when it’s told in such a captivating way that makes consumers stop and say “hmm, I thought I was the only who felt like that”. That’s why we laugh when see the way that insight is projected with humor, why we get goose bumps when insight is projected with inspiration and why we cry when the insight comes alive through real-life drama.
Dove “Real Beauty”
We know that the women we see up on the runway are size 2, 103 pounds and likely 17. We know the movie stars have had plastic surgery. We know that print ads, even with the most beautiful women…
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