We know that as a small business you have to manage a limited, tight budget. All promotional and performance boosting initiatives, must be a calculated and strategic move and need to help drive growth. Online marketing, and social media, can help small business cut costs and the ability to showcase themselves. Both big brands and small businesses are now realizing that social media sites are invaluable marketing platforms. With millions of users online, it’s important for your company to choose the right social media channel. In an article by Emily Maltby and Shira Ovide (of the Wall Street Journal), not all social media tools can help your company grow. Here are 2 helpful and essential tips to help you choose the appropriate social media platform.
1. Consider more than just site popularity
While Facebook is still considered to be the number one social network (over a billion monthly active users and over 600 million mobile users), Twitter comes in second, with over 500 million registered users and 200 million active tweeters. YouTube has over a billion users and more than four billion views per day, but it is not considered to be a social media network by everyone. While LinkedIn only boasts approximately 200 million users it is also a preferred option to network professionally worldwide. It may be easy for business owners (and marketers) to select the top 2 (Facebook and Twitter), but it is important to consider many different social media a platforms as they all provide differing benefits. A few examples include: Pinterest, Instagram, Foursquare, and Google+.
2. Find one that works
Benchmark, test and review – it’s that simple. The most important factor to consider when choosing what social media tool should be selected and used by a small business is its effectiveness. The company must consider how to tool will reflect the brand, the interests of the company and the products and the services provided.
Online and most importantly social media marketing can give your small business a personalized and affordable option to increase your exposure and to compete with your competitors. With professional social media profiles your company will look credible and engaging. Your SEO will also increase, which is an added bonus as well.
If you need help selecting the appropriate social media networks, please feel free to reach out to me directly – I’m fairly active on my various social media accounts.