Well my mother just recently joined the social media world, bit the bullet and create a Facebook account. While she may have been a bit late jumping on the Facebook band wagon, the long distance telephone training sure brought her up to speed. With a wealth of opportunity for business, Facebook is now a necessity for companies. Hopefully these 9 tips will help you succeed with your Company Facebook Page.
1. You’re a Page, not a Profile
This is important very important for branding and communicating with customers. You’re not trying to make friends; you’re building an online presence and community. Start building your likes on a business page today!
2. Keep Things Current
This is a social media necessity. As you change your marketing campaigns and strategies your profile, including the About box, should change. Do a full update regularly and remember to keep updating, sharing and starting conversations. An open dialog with interesting posts, photos, and open-ended questions will drive your engagement and conversion rates.
3. Make it Visual
This means you need content. New photos and videos will help increase your social reach.
4. Schedule your Content
Avoid becoming a dull page. Scheduling will also help you stay current and avoid becoming a dull and forgotten. Take control, and see the results you planned for become realized. Lastly, test for best timing.
5. Data, Data, Analytics
Facebook provides an ample amount of analytics, which you can export. The number of likes, followers, and other interactions can provide valuable insight into what is and is not effective. Data is always good and helpful, and it’s easier than you might think to gather interaction data from Facebook.
6. Now Who Doesn’t Like a Contest?
Engagement is everything, and a contest is a great investment. Contests attract new leads and customers and can revitalize your company page. Want new likes? Just encourage people to like, comment and share.
7. Website Integration is Key
This isn’t just for Facebook. All social media accounts should be integrated prominently on you website driving traffic to all of your online profiles, building an interactive community.
8. Facebook has Rules – Follow Them
If you don’t know already, Facebook has its own rule book Don’t worry it’s available online. Rules include contests, advertising and photos to name a few. It’s always good to know your rules, you don’t want to get banned.
9. It’s 2013 – Think Mobile
Your entire online strategy needs to be optimized for mobile and this includes your Facebook page. Double checking your online content for mobile viewing is always recommended.