It’s Time to Launch your Mobile & Tablet-Friendly Website!

ImageWhether you’ve gone mobile or are just gearing up for the mobile leap, we’ve got 10 quick tips to you take the much needed plunge. Google notes that by 2013, more people will use their mobile phones than PCs to get online and since 2010, mobile searches have grown by 4 times! Customers expect your mobile website to be just as useful as your desktop site and bad mobile sites can cost you customers by pushing them to your competitors. Adobe has also mentioned that customers prefer to make purchases on mobile websites rather than apps!

These are also helpful hints to customize email for mobile use!

Hubspot reports that:

  • Nearly 10% consumers use a mobile phone or tablet to read emails
  • 39% of respondents said they open emails from trusted brands on their mobile phones
  • 49% respondents said that they have signed up for emails from 1 to 10 brands
  • Main reasons customers signed up for emails are offers/sales (61%) and discounts (59%) followed by being a regular customer (42%) and linking the brand (40%).

Keep It Quick

  • Make sure it loads fast
  • Compress your images (or eliminate some)
  • Prioritise your information
  • Keep content simple & to the point

Make the Layout Responsive

  • Aid discussion online
  • Add product details
  • Keep forms short
  • Make sure phone numbers are click to call & emails redirect to send an email

Be Thumb Friendly

  • Simplify Navigation
  • Use a clear website hierarchy and minimize scrolling
  • Keep links to 7 or less per page

Go Local

  • Include maps (Google), addresses & locations

Make it Seamless

  • Keep key site features & product/service information consistent with your desktop website

Use Mobile Re-Directs

  • Make sure your website redirects to your mobile website when searched on a mobile device (don’t worry your developer will do this)
  • Use large centered buttons

 Design for Visibility

  • Remember mobile screens are usually dim and users may be in low light
  • Use a contrast between foreground & text
  • The ideal font size is 12
  • Use negative space appropriately
  • Reduce zooming

Make it Accessible

  • Make sure your mobile site can be used on all devices
  • Find alternative to flash!
  • Implement vertical and horizontal use

Live & Learn

  • Ask your desktop users what they are looking for and what they would like to see on the mobile set
  • Always test before launch
  • Definitely use web analytics

Final Checks & Reminders

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